Beach Style SS2010
What has the fashion, beauty, and lifestyle industry for the beach style 'on stock' this year?

Ball Style 2009/10
'Ball Style' with fashion by Michel Klein for La Redoute, Sonia Rykiel pour HM, Buffalo at Salamander, beauty by Aveda...

Navigation Style SS2010
By tracking men's style, it becomes obvious that the male interests for sports, techniques, and freedom are...

Health & beauty strategies
Skin folds appear sooner after bad nutrition or a lack of sleep. The fairy tale-character Cinderella for example went home early - before 12 o'clock. You can read the Brothers...

Valentine Man
The scheme for Mr. Valentine. Question: What is love on the first sight? Answer: When his look fits into your scheme. Question: What is a scheme? Answer: This is very...

New Year Style 2010
"At a moment, where the question about uniforms at schools became more important, Aéthérée propose a garment, where you can’t really define the boarder between..."

Men Style
The pieces are for men who "... do not rest on their laurels before they will have won all sports cups within their reach. And until then, they will heat up any season in any continent they set foot on," writes Dirk Bikkembergs.

Fashion online performances by Levi's, H&M, or Boudicca
How fashion presentations have changed! Levi's creates 'Gesamtkunstwerk' videos while H&M is broadcasting documentaries. Boudicca had an idea for the useful service of an observation camera...

Spring Style 2010
Thinking 'Green' in fashion. Even if the handful politicians will not reach the highest goals during the conference in Copenhagen (and many say they will find good-bad compromises), the people have the power to make life greener - such as exercising...

Spring Style 2010
Master or servant? Under her rainbow dress from St. Emile she wears the 'Dangerous Game' bra and slip in candy pink and black by Bruno Banani. Her bondage style high heels from the Diesel Black Gold collection are inspired by the idea 'Slave to Style'...

Paul LaFontaine SS10
Paul LaFontaine's men's wear debuted in New York. The pieces are following the designer's '72 Hours' concept for the modern traveler who packs his luggage for anywhere, any occasion. Question: Paul La Fontaine, you have worked in Italy, New York, Paris, Hong Kong. Would you say that all these cities have a special, differentiating style that is reflected in fashion?...

Mountain Style FW9/10
The new season starts with several events in the Alps organised by fashion labels from the sports field. Vaude for example invites to skiing tours that will be guided by certified skiing instructors and mountain specialists...

Men Style SS2010
The designers see the man in 2010 living in a traditional and modern world at the same time; that makes him sexy unpredictable. Diesel says about its SS2010 collection: "Sex sells. Unfortunately we sell jeans." Probably one leads to the other...

Ball Guide FW9/10
Vienna Insight by Karin Sawetz: The 'Hunters-Ball' was definitely one of my first and funniest balls I ever have attended. As a 17 years old girl in the 80ies I was in my 'New Wave'-phase and had very artful colored hair in green, red and orange. The 'Hunters-Ball'-style was completely different to my normal style...

Office Style 2010 & 2011
Long trousers don't make a bright boy; Office Insight by publisher Karin Sawetz. Once, I was interviewed by a journalist about office fashion - not Fashionoffice - I really mean fashion in the office. She has asked me about the key trends from the 50ies up to the 00s and if creativity depends on clothes, etc...

Swimwear Style 2010
The Trend Forecast 2011 by German designers foresees that the falling distinctions between sport, leisure and work time cause an easy style of living. This freedom will have its expression in an urban chic made of a new styled sportswear. Fashion by Museum, G-Star, Wolford, Crumpler, adidas, Freitag...