THE BIARRITZ ROXY JAM FESTIVAL OF FEMALE SURF, MUSIC & ART
11th to 16th July 2008
Côte des Basques – Biarritz - France

The lifestyle of
boardriding women

Roxy (since more than 15 years wellknown clothing label for boardriding women) celebrates femininity and eclecticism with female athletes, artists and musicians during the annual Roxy Jam in July in Biarritz, France.

For Roxy, surfing, snow- or skateboarding are a way of being and a way of life that has pushed the limits of boardsports.

THE POSTER

Therefore even this year they have collected artists who live the same lifestyle, such as French artist Sylef. He designed the Roxy Jam poster (picture right). Sylef is renowned for his poetic and colourful imagination with an overriding theme of the ocean and travel.

The longboarder featuring on this year’s Roxy Jam poster is a figment of his imagination for whom he has invented a certain style, a personality, transfixed on the surf at the mythical Côte des Basques recoloured as a tropical beach surrounded by lush vegetation.

THE PROGRAM

SPORT Womens’s Longboard World Championship 2008 WLC with the top 48 female longboarders in the world, as well as a leg of the European female pro junior circuit including emerging shortboard stars Carissa Moore, Lee-
Ann Curren, Alizé Arnaud...

ART Art workshops and an art exhibition organised by the gallery “Spacejunk”, curated by Jerome Catz, are focussing on the theme femininity and surfing. In the exhibition entitled “Girls by Girls” forty works by female artists from different disciplines (digital painting, photography, video, sculpture,...) are shown.

Graffiti art is typical for the Roxy lifestyle of freedom and adventure: Marianne from Grenoble and Sofia Maldonado from Brooklyn present their urban street art. Mathilde Darel is presenting her unique style of photography: the negative being developed in a cyanide based solution giving the images unusual shades of blue. The Basque Zako (she has already signed with one of the biggest Spanish art galleries) unveils her sculpture especially created for the occasion: a giant wave to greet visitors to the exhibition.

MUSIC The program is tuned to the international female music scene: The dø, Headbangirl (Nadège Winter), Operator Please, ... are in concert.

Details about the Roxy-Jam at www.roxyjam.com

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