G-STAR
Art raises awareness for the Eight United Nations Millennium Development Goals

20 March - 20 April 2009
Exhibition in the main store windows of 162 G-Star stores worldwide


Store windows and websites as political spaces

The Amsterdam headquartered international denim brand G-Star Raw supports the eight United Nations Millennium Development Goals (MDGS) to bring extreme poverty down until 2015 by presenting specially designed art objects in the main store windows of 162 G-Star stores worldwide. Visitors of the G-Star website are invited to take action and send their idea how to end poverty to world leaders.

The eight goals are: end hunger, universal education, gender equity, child health, maternal health, combat HIV/AIDS, environmental sustainability, global partnership. You will find more information on www.endpoverty2015.org.

G-Star Raw has started to partner with the United Nations Millennium Campaign in September 2008 at the New York Fashion Week. The spring/summer 2009 runway show was the platform to remind the public that "we are the generation that can end poverty".

Video: The Millenium Campaign Message spoken by the U.N. Ambassadors Heather Graham and Alan Cumming on the catwalk of the G-Star Raw spring/summer 2009 presentation during the New York Fashion Week in September 2008. Check out the interview with the U.N. Ambassadors and more about the spring/summer 2009 show on fashionoffice.org/collections/2008/gstar11-2008.htm.

The eight Goals were adopted by 189 world leaders in 2000 to end extreme global poverty by the year 2015.

G-Star Raw supports the campaign on various world wide platforms such as Tokyo Designers Week in December 2008 and Bread & Butter Barcelona in January 2009.

“In the current economic crisis and with just six years left to the 2015 deadline set to achieve the Millennium Development Goals, it is more urgent than ever that we use creative platforms such as this to mobilize citizens all over the world to get involved and continue to remind their governments that they expect them to honour their commitments to achieve these Goals and end poverty”. Salil Shetty, Director of the UN Millennium Campaign

On the site www.g-star.com/endpoverty2015 you can take action by sending your idea how to end extreme poverty to world leaders.


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fig.: G-Star 'UN-denims', 2009