Jeans and 'fashion' in the meaning of customs, rites

In October 2012, the Italian label Replay (belongs to Fashion Box) announces the release of the technically equipped 'Social Denim' jeans which allows instant interaction with Social Media. Replay names the jeans with the web2.0-device in the small front pocket (last mentioned is made from vinyl) also 'Social Aggregator' as it enables to communicate (web-connection after an active click) the current location or personal emotions. For Replay, the 'Social Denim' jeans are the interpretation of the social changes we are currently living in and society's customs and rites.

The 'Social Denim' will be available in blue and black and different washings. The jeans will arrive in Replay stores in Europe and at the label's online shop in December 2012.

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