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"I call this 'Democratic Couture',"

...says German designer Guido Maria Kretschmer about the collaborative fashion project with eBay.

On 11 April 2013, eBay invited to the couture-voting which is about twenty items exclusively designed by Guido Maria Kretschmer for the online market place. The voting runs until 24 April. Eleven fashion items with the most votes will be produced and sold on eBay.

The 20-pieces collection is inspired by the idea of packing some pieces for the 'Weekend'. Guido Maria Kretschmer is known for elegant, very feminine fashion which is made of a mix of German puristic design and romantic elements that remind French couture; view the mood video below and get an impression of his style. For eBay, GMK created exclusively a collection of elegant dresses, jackets, trousers, tops, swimwear and accessories with a touch of sports-leisure wear; such as for a weekend with day at the beach, party night and afternoon at the promenade. Eleven items with the most votes will be produced in limited edition. Guido Maria Kretschmer's 'Weekend' collection will be available from 28 June on via eBay.

fig.: Fashionoffice selected three pieces from the 'Weekend' collection SS2013 by Guido Maria Kretschmer for eBay: bikini 'Itsy' in anthracite/creme, weekender bag 'Mr. Big' (the carrier is excluded from the voting as it is already in production), anthracite/white foulard 'Maria' (can be worn as scarf on the shoulders, the neck or wrapped around the body as dress or skirt). Not on this page, but two pieces you shouldn't miss: the white/blue beach party long dress 'Pandora' and the unisex shirt with the name 'Stripy'. Find the voting on ebay.de/gmk.

Video: Two weeks ago, Dirk Messner (the photographer and filmmaker publishes several examples of his work for Guido Maria Kretschmer on his website dirkmessner.com) uploaded the fashion dance video 'Guido Maria Kretschmer - Dancing with Myself - Making Of'. 'Dancing with Myself' is the title of GMK's Spring/Summer 2011 collection and the white/black dress is from the evening line.




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