Levi's iconic piece:
the Western Shirt
In the second half of August 2013, Levi's continued its 'Icons Reinterpreted'-series with the 'Western Shirt'. Each month, the jeans label presents another iconic piece. The designs reference original clothing from Levi's archives (since 1873). The 'Western Shirt' is the signature workwear of American cowboys and cowgirls from the 19th century and entered in the 20th century (1930s/40s) men's and women's everyday fashion.

fig. from left: 'Authentic Western Shirts' campaign image from Levi's archive; men's blue checked Western Shirt (worn with jeans down-vest, slim fit blazer and straight trousers) from Levi's 'Icons Reinterpreted'-series, seen in August 2013.


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