Sloggi's new underwear colors and 'freedom' photo contest

In early December 2013, Sloggi provided the first views on the spring/summer 2014 items of the 'Wow!' collection. The brand's puristic bras and pants are designed from soft material and manufactured in seamless technology for better invisibility under t-shirts etc. The 'Wow!' collection follows the idea of 'freedom' of thinking and doing - such as wearing whatever a person wants. The colors SS2014 are fresh and light such as 'orange salmon' (picture right). 'New beige' (picture below) is a new basic color of Sloggi next season. The label invites users to participate in a photo contest by adding pictures with hashtag #sloggifreedom online (more via Facebook post below).

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