#partytallystyle

...is the hashtag which is published in the lookbook of Tally Weijl's XMas campaign 2013 showing glam-biker items for parties. It is published together with the invitation to 'share your looks' via social media like Instagram or Twitter. On the brand's Facebook page (posting on view below), Tally Weijl also offers the opportunity to send photos directly via email to shareyourstyle@tally-weijl.com for the inclusion into various social media channels.

fig.: XMas campaign 2013 by Tally Weijl, seen in early November 2013. The lookbook images were photographed by Angelo Pennetta under the motto 'Stand Out and #Party' at the Rivoli Ballroom in London. The red velvet / gold ballroom has a long history. It was built in the beginning of the 20th century, renovated in the 1950ies and is used today for photo shootings, dance parties and music performances.