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Salzburg Insight: Traditional Clothing, Alpine Fashion Fair 'Fesch' presented the Trachten Trends Autumn/Winter 2024/25 Time passes fast. It seems like only a few months ago that Fashion.at visited the Spring/Summer 2024 trend show at the 'Fesch' trade fair for traditional clothing and alpine fashion in Salzburg. Now, after the new Trachten Trends Autumn/Winter 2024/25 were presented at the latest trade fair, Fesch sent out the trend guide introducing eight key trends...

Second-hand booms and turns into couture. Social business Humana Austria is expanding its chain of second-hand stores and teamed up with the country's youngest designer, Nicolas Dudek. Second-hand clothing is booming worldwide as an alternative for those who want to change their wardrobe more often and in a way that conserves resources without creating waste. The social business Humana is a pioneer in sustainability by establishing a cycle that starts with the professional collection of clothing and ends with the offering of used fashion items in its stores. Now, Humana has launched a collaboration with Austria's youngest designer to ever participate in Vienna Fashion Week, 17-year-old Nicolas Dudek...

Austrian designer Rebekka Ruétz collaborated with Hanro for the 'I AM' show at the Berlin Fashion Week The Berlin Fashion Week took place from February 5th to 8th. Among the designers that showed their new Fall/Winter 2024 collections was once again the Austrian label 'rebekka ruétz' by the Innsbruck, Tyrol based designer Rebekka Ruétz, who is known for her collaborations with companies such as with the Austrian lingerie brand Hanro...

Lena Hoschek's couture by Thomas Kirchgrabner at the Vienna Opera Ball evokes the Golden Age of Hollywood The Vienna Opera Ball is the most important red carpet event for ball gowns in Austria, where the outfits of the guests from politics, business, entertainment,... sometimes play more than a supporting role; especially when the celebrity is one of the most important Austrian fashion designers. Lena Hoschek of the eponymous brand stunned attendees at the Vienna Opera Ball with a dazzling couture gown of golden sequins...

Shoe brand Humanic provides insights into the Vienna Opera Ball The Austrian shoe brand Humanic sent some pictures from the 66th Vienna Opera Ball. Models Nadine Miranda and Laura Rabensteiner...

Vienna Insight: Closures in fashion retail continue The fashion retail business in the mid-price segment has been under pressure since the emergence of international fast fashion retailers decades ago. In recent years, the Corona pandemic, inflation, increased energy prices and wages have made it even more difficult for brick-and-mortar stores to compete with...

Presentation of the Haute Couture Austria Award 2023 Winners of the competition for full-length gowns on the theme 'Antibes' with fabric designed by the artist Peter Baldinger. Ball gowns are a major fashion topic in Austria during the Viennese ball season. Recently, the Haute Couture Austria Awards celebrated the winners and their creations of its 20th anniversary competition at the Heidi Horten Collection in Vienna. The floor-length couture gowns, created by tailors from the Federal Guild of Fashion and Clothing Technology, were inspired by the theme 'Antibes'...

Vorarlberg Insight: Hanro celebrates its 140th anniversary with the 'Hedy' collection in honor of inventor and Hollywood actress Hedy Lamarr Over the decades, the brand's products have appeared in Hollywood films, such as in the famous scene where Marilyn Monroe stands on the subway grate in 'The Seven Year Itch'. As the breeze lifted her dress, she was wearing Hanro underwear. Or the film 'Eyes Wide Shut', in which Nicole Kidman wore an iconic top from the brand. Now, another star from the heart of the movie industry plays the lead role in the 140th anniversary campaign...

Bonprix Fashion Report 2023 results show sustainability, longevity, fair trade and body positivity are on trend in Europe In mid-December, the second part of the study, the 'bonprix Fashion Report 2023 - International Edition' with insights into women's fashion awareness in seven European countries (Germany, Austria, Switzerland, France, the Netherlands, Italy and Poland) was published, including an interview with trend analyst Carl Tillessen of the DMI Deutsches Mode-Institut, who talks about the 'attitude-behavior gap' revealed by the study...

The Austrian Fashion Awards 2023 went to rosa mosa and Christoph Rumpf At the award ceremony, Mag. Theresia Niedermüller, Head of the Art and Culture section of the BMKÖS (Federal Ministry for Arts, Culture, the Civil Service and Sport), awarded Simone Springer and Yuji Mizobuchi the 'outstanding artist award für experimentelles Modedesign' for their shoe and accessories label rosa mosa. Christoph Rumpf received the 'Modepreis der Stadt Wien' from Mag. Veronica Kaup-Hasler, City Councilor for Culture and Science, City of Vienna,...

 

 

 

 

 

 

 

Austrian Fashion and Tuscan Style. Lena Hoschek presents traditional dresses and ready-to-wear fashion inspired by the famous Italian landscape and culture Austrians have a passion for Italy. Italian cuisine and culture are strongly associated with la dolce vita and the lightness and playfulness of Made in Italy design and art. Just the thought of visiting Italy is like a short vacation. The rich art history and scenic beauty of Tuscany, its palaces and its frescoes, inspired two collections by Austrian label Lena Hoschek, known for incorporating the country's traditional clothing into fashion items that bridge cultures and styles...

Seen on the fashion week carousel: Animal-leather free bags by Stella McCartney made from grape waste material from the Veuve Clicquot vineyard in Champagne The fashion week carousel of new autumn 2024 collections is turning fast these days. But there is still a long way to go until Fall/Winter 2024. In February, March, the new Spring/Summer 2024 collections are starting to hit the stores, such as the vegan handbag by Stella McCartney, who presented the line made from grape waste on the runway last year. The Stella McCartney X Veuve Clicquot vegan accessories, bags, shoes...

The most iconic piece of clothing developed in relation to water is once again a must-have in fashion: Ecoalf presents raincoats in classic trench and car coat cuts made from recycled materials. The design of the iconic raincoats in water-repellent materials dates back 200 years to the 1820s with the development of fabrics that were resistant (resisting water penetration to a certain degree) or even waterproof (suitable for heavy rain). The history of the trench coat begins with World War I when it was used as soldiers' outerwear for the muddy trenches - hence the name 'trench coat'. Later, the coat became an international fashion standard...

Salzburg Insight: Luis Trenker presented the 'Origins Unlimited' A/W 2024/25 collection in the hometown of founder Michi Klemera's father The new collection 'Origins Unlimited' Autumn/Winter 2024/25 of the South Tyrolean brand Luis Trenker was presented this week with a fashion show in front of about 200 guests from media, society including long-time customers at the Gusswerk in Salzburg. Luis Trenker's contemporary pieces reflect the connection to South Tyrol, not only with the fabrics, which are mainly made in Italy, but also with the brand's typical international and urban styles, which are developed from its alpine South Tyrolean traditional roots...

Vienna Insight: Humanic presented shoes for the Vienna Opera Ball with dancers from the Vienna State Ballet The Couture Salon of the Vienna Opera Ball hosted the presentation of the gowns created by three designers for 15 dancers of the Vienna State Ballet such as first soloist Ketevan Papava...

'Wiener Moderne Forever' jewelry inspired by Gustav Klimt, Koloman Moser,... from the Dorotheum Juwelier design line presented for the Vienna Ball 2024 season Dorotheum Juwelier, the jewelry division of the Dorotheum auction house, is known for its collection of privately owned vintage pieces as well as its own creations such as the 'Wiener Moderne Forever' line. For this line, the brand's jewelry designers were inspired by the art of painter Gustav Klimt, the work of designers and founders of the Wiener Werkstätte Josef Hoffmann and Koloman Moser, and the architecture of Otto Wagner...

Upcycled bags in fashion. Marc Cain and Vaude collaborate to produce bags from the tarpaulins of a fashion tent Bags made from recycled materials are trendy. The latest news about fashion bags made from pre-used material is Marc Cain's collaboration with Vaude. Both German clothing manufacturers made headlines last year...

Vienna Insight: The 'Vienna Love' bed linen collection by Gans has been blessed by the priest of St. Stephen's Cathedral, Toni Faber Bed and bathroom specialist Gans hosted the launch of its new 'Vienna Love' bed linen collection, created in collaboration with German bed linen manufacturer Momm. The highlight of the evening was the blessing of the new collection by the priest of St. Stephen's Cathedral, Toni Faber. Lisbeth Weiner from the Gans family and Dorothea Lamac, owner of the Vienna Giant Ferris Wheel, were among the illustrious guests...


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