"Digital Mums" love the internet because: "it provides what you want, it saves time, it has what you want when you want it, puts you in control, and keeps you ahead of the game". Read the Executive Summary by EIAA>

"The research highlights that 75% of the time digital mums spend online is for personal reasons and that online activities are becoming a valuable and crucial part of their busy everyday lives."

EIAA Digital Women Report 2006
The "EIAA Digital Women Report" looks into how European women allocate their time across media and how consumers use the internet. Average hours women spent each media:

Women’s Media Consumption 2003 2004 2005

TV	14,3 15,1 16,1
RADIO	12,7 13,2 14,8
INTERNET	5,7 7,5 9,3
NEWSPAPERS	4,0 5,2 5,2
MAGAZINES	3,4 4,4 4,3

Base: All female respondents in Central Europe
2005: 2601,2004: 2715, 2003: 2511
Source: EIAA Digital Women Report 2006; http://www.eiaa.net