Europe Online 2006
Media consumption of 16-34 year olds online across Europe. Average hours spent consuming each media: |
TV |
15,29 |
Radio |
15,37 |
Internet |
10,18 |
Newspapers |
5,46 |
Magazines |
4,08 |
Base: Statistical data by IAB, Nielsen-Netratings, Nielsen Media Research, ZenithOptiMedia, TNS Media Research, Mediametrie, BBC, Ipsos, OVKMarkt, ... from UK, DE, FR, IT, ES, BE, NL, DK, NO, SE
Source:
Europe Online, August 2006, EIAA http://www.eiaa.net |
EIAA
Digital Women Report 2006
The
"EIAA Digital Women Report" looks into how European women
allocate their time across media and how consumers use the internet.
|
Women’s Media Consumption 2003
2004
2005
| TV |
14,3%
15,1%
16,1%
|
| RADIO |
12,7%
13,2%
14,8% |
| INTERNET |
5,7%
7,5%
9,3% |
| NEWSPAPERS
|
4,0%
5,2%
5,2% |
| MAGAZINES
|
3,4%
4,4%
4,3% |
Base: All
female respondents in Central Europe 2005:
2601, 2004:
2715, 2003:
2511
Source:
EIAA Digital Women Report 2006; http://www.eiaa.net
|
|