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Carlsberg's invitation for posting emotional moments with hashtag #JoinTheRide

Fashionoffice followed Carlsberg's social media invitation (Twitter, Facebook, Instagram) and posted not an emotional moment but the image of a place where many people in Vienna are living out their emotions such as fear, happiness, risk, safeness in the fast changing rhythm of the ascending and descending curves of a rollercoaster - without being endangered to rest too long in one or the other feeling.

fig. right: Painting of a disco dance mouse in front of the colorful rollercoaster 'Wilde Maus' at the Viennese Prater. Fashionoffice posted the image on 24 September 2013 via Twitter under #JoinTheRide.

fig. below: Carlsberg's invitation came together with the latest video 'The Ride' showing members of the British football club association 'Barclays Premier League' together with approximately 200 others on a wild rollercoaster ride.


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