How to translate the motto 'flachgelegt' for new chocolate?

In early March 2013, the 100% in Switzerland produced chocolate label 'Toblerone' sent the information about the new version of its clickable triangle choco-sculptures (the form is inspired by the Matterhorn) with the motto 'flachgelegt'. The German word is easy to translate into English; it means simply 'bedded'.

"'Bedded' but with proven unique flavor..." states Toblerone and sent unfortunately only photos but no chocolate.

Photos: Toblerone

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