In October 2010, the American TED organisation (TED stands for 'Technology, Entertainment, Design') announced that after Jamie Oliver received the award in 2010 for his engagement in healthy cooking, the 27-year-old Parisian semi-anonymous street artist JR will be awarded with the 2011 TED Prize for his work on bringing art to people who are not visiting or not able to visit museums.
His large-scale images - like the photographic installations on the wall between Israel and Palestine or the 'Women are Heroes' photos in Kenya, show the faces of people from their own neighbourhood. JR's work is about freedom, identity and limit.
"And they don't just see it, they make it. Some elderly women become models for a day; some kids turn artists for a week. In that Art scene, there is no stage to separate the actors from the spectators. After these local exhibitions, the images are transported to London, New York, Berlin or Amsterdam where people interpret them in the light of their own personal experience." is the work of JR described on jr-art.net.
Video: Presentation of the photographic installations and interview with the Parisian street artist JR, who was announced with this video as the '2011 TED Prize Winner'; posted in October 2010.
Post Prod Company: OTRA;
Art director: Guillaume Cagniard;
Editor: Hugo Caruana;
Post producer: Cyril Bordesoulle;
Music by Massive Attack;
Sound mix by les Kouz.