Sweat and blood
print on t-shirts
In February 2012, the Italian denim brand Diesel has released two (women and men) special t-shirts with a written manifesto on the back inside and the slogan 'We Believe In Less Talk' on the front outside over a manipulated photo realistic print showing a man shouting - the illustration is manipulated in a way that it looks as if the face is printed with sweat and blood (detailed image below).
The SS2012 special edition of t-shirts is created to collect money for projects in Africa by the 'Only The Brave Foundation'. The initiative started in 2008 and is supported by labels of the Diesel Group like Maison Martin Margiela, Diesel, 55DSL, and Viktor & Rolf. The t-shirts are available in a limited edition in Diesel stores worldwide.
"A t-shirt will not solve the world's worst problems - but it can generate awareness and discussion, and support some of the world's most innovative and sustainable development projects." explains Diesel the t-shirt charity for the sustainable development of education, health, infrastructure... in a 20,000 inhabitant village in Mali, a state in sub-Saharan Africa. The sweatband on the neckline of the shirt shows the national colors of the Republic of Mali in Western Africa. 'The Village' in Mali is the flagship project of 'Only The Brave' and targets to strengthen the self-organization of the community.
The style of the t-shirts are inspired by a shirt from Diesel founder Renzo Rosso's private vintage collection. The white stitching of '1978' references the year that 'Diesel' as a brand was born.
On 13 February 2012, Renzo Rosso will speak at the "UN" coffee at the Italian Mission to the United Nations in New York about Africa, social development, Millennium Development Goals (MDGs), and the fight against poverty through the work of the 'Only The Brave Foundation'. More on otbfoundation.org.