Bruno Banani is qualified for the Olympic Games in Sochi 2014
In December 2013, the main sponsor of one of the worldwide best lugists sent the information about the qualification for the Olympic Games in Sochi in February 2014. Both - the athlete and the sponsor, are carrying the same name. The athlete from the Polynesian island Tonga changed his name to Bruno Banani for marketing reasons.
On Tonga (average temperature 23° Celsius) are not so many opportunities for appropriate winter sport training locations and so the luger trains mainly in Germany with the financial support of the Luge Association of the Kingdom of Tonga and sponsors, especially underwear brand bruno banani. Bruno Banani's luge career began at the Olympic Games winter sport casting which was initiated by Princess Piloleva Tuita in 2008. Since 2009, he is trained by former professional luger Isabel Barschinski. Bruno Banani's birth name is Fuahea Semi which he changed to get in contact with the underwear label. Cheeky! An extraordinary way to finance trainings and world cup participations to have a chance for Olympic medal!
The sponsoring underwear label will release on occasion of the Olympic Games in Sochi the special edition of men's underwear shorts with Olympic fire print 'Frozen Fire' in Spring/Summer 2014.
Photo by Steffen Runke, (C) STEFFENRUNKE-mediasolutions.