fig.: Fashion designer Lena Hoschek with the special (limited; in selected stores, gastronomy since May 2013) edition of the Coca-Cola light can from the heart health charity 'Folge deinem Herz' (Follow your heart) by Coca-Cola. The kissing lips packaging is heartfully 'painted' by the designer herself. Photos: Peter M. Mayr for Coca-Cola light.
Coca-Cola's crowd kissing and fashion charity for heart health
On occasion of Vienna Fashion Night on 13 June 2013, Coca-Cola announces two events - the first is a sort of beauty-crowd-kissing in collaboration with Maybelline Jade, the other is a charity-fashion-show together with Lena Hoschek for heart health.
At the crowd kissing event at the Graben, Fashion Night guests can create with their lips a kiss painting - like Austrian designer Lena Hoschek has already done for the packaging of the beverage's can. The Maybelline Jade SuperStay 14H lipsticks in Lena Hoschek Red are donations by the beauty label and can be kept afterwards by the kissers. The kissing lips painting will be sold for the good cause (medical heart health research and awareness projects).
At the 'Red Fashion Show sponsored by Coca-Cola light' under the Michaelerkuppel, four red dresses by Lena Hoschek will be presented. After the show, the dresses from the collection 'Lena Hoschek by Coca-Cola light' are available via viennafashionnight.tictail.com.
The purchase of the kiss painting and the fashion items will support women's heart health organizations (www.herzfonds.at, www.zontagoldenheart.com).