'Make a difference with your smelly socks'
...is the title of video which accompanies the environment-health charity 'Rethink, Return and Re-Use' by Danish children's clothing company name it (for newborn to 12 years, the label belongs to Bestseller).
Parents and their children can bring shoes, old socks, t-shirts and other clothing items (of any brand) to name it stores in Europe. The old garments will be recycled eco-friendly by the German partner I:CO (I Collect) and reused for other materials such as fillings of teddy bears. Name it will donate for every kilogram of collected clothes and shoes 0,6 Euro to organizations in several countries like 'Rote Nasen Clowndoctors' in Austria or 'The Children's Medical & Research Foundation (CMRF)' in Ireland.
Via Facebook app (checked on 12 November 2013), the supported organizations are listed and an interactive map navigates to the nearest store of the environmental-health charity.
The cartoon-video 'Make a difference with your smelly socks' introduces into the recycling system of name it partner I:CO.