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The impact of everyday objects on art and vice versa

...seen on 18 August 2013 at the exhibition 'Pop Art Design' at Moderna Museet in Stockholm (open until 22 September) The exhibition is on tour: from 22 October until 9 February 2014 at the Barbican Art Gallery in London.

The show documents with art works, design objects and media examples from the early 1950s to the early 70s the new roles of culture producers who began to reflect one another and acquired each others' production processes such as Andy Warhol reproduced art pieces in colorful variations in his factory while graphic designers for example applied 'art' into their work. At the same time as everyday objects began to become 'content-carriers' in art, brands discovered their new role in society as active producers of culture. The revolutionary new electronic media 'Television' and the increasing amount of print publications such as glossy fashion magazines brought the messages of lifestyle brands into the households. But this happened not without counter-reactions by consumers. "The image of women in Pop Art was primarily extracted from the media – predominantly by male artists. ..."  explains Moderna Museet at the summary of one of the exhibition themes 'Woman as Fetish'. The times of Pop Art also caused various feminist research methods (like content analysis of text, image, objects, art; keyword 'semiotics') with the aim to explore the image of women in public which is caused by media and lifestyle brands and their spread messages.

fig.: Cover of Harper's Bazaar, April 1965. Art direction: Ruth Ansel and Bea Feitler. Cover photograph by Richard Avedon; (C) The Richard Avedon Foundation. Image: Designmuseum Danmark/Pernille Klemp.

Video: Co-curator Mathias Schwartz-Clauss introduces into the exhibition 'Pop Art Design', on view at Moderna Museet in Stockholm until 22 September 2013; from 22 October 2013 until 9 February 2014 at the Barbican Art Gallery in London.




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