Vero Moda's shop marketing with good reason
In October 2013, women's wear label and store chain Vero Moda (belongs to Bestseller fashion group) announced for November the shop marketing promotion 'Movember Charity'. Women will find in changing rooms in Vero Moda stores (more than 1,000 in Europe; represented in 45 countries worldwide) the signature moustache of the men's health charity 'Movember'. By applying the moustache onto the own face and sharing the beard photo with hashtag #veromodamo via Instagram, prostate and testicular cancer testing and research will be supported worldwide. Vero Moda will balance each shared photo by shop visitors with 0,10 Euro for Movember. The research projects of the men's health organization are following global strategies and vary from country to country; in Austria, money will go to the Department of Urology at Innsbruck Medical University http://at.movember.com/en/programs/research/. Check out other countries by changing the country abbreviation in the beginning of the URL: for United Kingdom http://uk.movember.com/en/programs/research/, for Germany http://de.movember.com/en/programs/research, etc.