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January
24 through April 15, 2001
A Photo-series from Alice Arnold and Maria Ziegelböck which arose parallel to a research project, visually grasps the identity of shopping. The poster campaign, consisting of four subjects from Vienna and New York, declares the street to an exhibition and operates on the borders between advertising aesthetics and reality. Self-service, a project from Alan Bruton, offers an opportunity for independent intervention and reconstructs the composite elements of branding. In the section 'Browsing Art' a collage of approximately 80 works from 60 artists of different generations and countries provides examples on the artistic discourse of consumer culture. Compiled by Dorit Margreiter, Sabine Breitwieser and Nadja Wiesner. The Generali Foundation show case (Karlsplatz Passage) will be conceived and designed in co-operation with the class for Visual Media Art and Design of the University of Applied Arts in Vienna. A number of discussions parallel to the exhibition offers the possibility of debating themes such as consumption, youth and neo-liberalism, production and distribution, the construction of the consumer, shopping for identity, consumption and the city. The starting point for this interdisciplinary project was a micro-analysis within the framework of an ethnographic study carried out by Anette Baldauf and Katharina Weingartner, in collaboration with Alexandra Seibel and Heide Tebbich. It was concerned with the shopping practices of both individuals and groups within the context of youth culture, corporate principles of order in the areas of production and marketing and their embedding in the comprehensive social, political, economic and ecological connections. Shopping Concept: Anette Baldauf, Katharina Weingartner together with Dorit Margreiter Exhibition production: Nadja Wiesener Graphic design: Dorit Margreiter "No Self Service"
Fig.: "Shoe Shopping", La Chateau, New York City, Mai
1999 Foto: Alice Arnold Photography |
SHOPPING