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INHALT Seite
Der Schönheitsbegriff 3

Charakteristik der Leitbilder - Modeführer

8

Modeverbreitung durch Medien

10

Untersuchungsdesign

16

Ziel der Untersuchung

18

Vogue - Verlag Condé Nast

19

Inhaltlicher Aufbau der Vogue

21

Bildanalyse

28

Textanalyse

32

Leitbilder

42

Nennung von Modevorbildern

44

Modedesigner

47

Kosmetik/Frisur

57

Unterwäsche/Bademode

59

Ebenen der Kleidung und außervestimentäre Zusammenhänge

61

Wandel der Kleidung - 1950 bis 1994

71

Der Mann en vogue

92

Subkulturelle Einflüsse

92
Resümee
96
Anhang
 
Leitbilder
98
Designer
102
Code-Bögen
112
Ausgewähltes Literaturverzeichnis
114
Index 116 

 

Media and the communication of 'beauty'

A semiotic analysis of the female role
from 1950 through 1995 and its expression in fashion

The word 'beauty' designates much more than a beautiful body, skin or beautiful clothes. Through the history of the human being other values like the interaction in society (behaviour, virtue, manners...) determine 'beauty'.

The most famous role models in history are not 'beauty queens', but strong women with a message. So we can say: the beauty begins within. Each time has it's own imagination and moral concept of a 'beautiful being'. The center theme of this semiotic study is how the media (French Vogue) communicate female 'beauty' and how it is expressed in fashion between 1950 until 1995. The study is written in German: "Schönheitsideale und ihre medialen Transportmechanismen. Wandel des Rollenbildes der Frau und sein vestimentärer Ausdruck." by Mag. Dr. phil. Karin Sawetz.



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