The Vision Behind Technological and social innovations in corporate films
10 - 14 December 2007 Austrian Filmmuseum ticket reservation at www.filmmuseum.at

A project of the Siemens Arts Program; curated by Florian Wüst and Ramón Reichert. The publishing house Vorwerk 8 has released a book to accompany the series, examining the corporate film from a cultural and iconographical vantage point. The first film in cinema history was an “image film” for a company: in winter 1895 the Lumière brothers shoot Workers Leaving the Factory. The factory was their own, the Lumière factory.

The Filmmuseum presents with a series of six programmes with over 50 films, many from renown directors such as Ingmar Bergman, Chris Cunningham, Oskar Fischinger, Jean-Luc Godard, Peter Kubelka, George Lucas, Walther Ruttmann, Richard Serra, Wong Kar-Wai, John Woo, ..., that corporate films do not necessarily follow the dictates of the client: many directors of such films insist on retaining an experimental character in their works. In their films they use diverse technological innovations, unconventional stories, abstract visual montage and sound compositions, as well as extravagant borrowings from Hollywood cinema. Many of these works go far beyond transporting mere information in conformity with business directives, and can still be viewed today for their artistic value. Experience a new view on corporate films and their ability to give insights into social and political contexts and various cultures of perception!more film >>>

fig.: Electronic Labyrinth: THX-1138 4EB. George Lucas, 1967. © University of Southern California School of Cinema Television