WERNER PAWLOK spring 2007

find more works on www.pawlok.com

Werner Pawlok photographed the new campaign for the fashion label Claudia Sträter on locations in Vienna. The female icon Audrey Hepburn inspired the creative team:

"For the Claudia Sträter (campaign) we wanted to show another side of feminine beauty. A woman living her life in a city, and we followed her as if in a documentary. She is a woman, she doesn't try to be more of a woman or being very sexy or super attractive, she just knows who she is. This is the way we approached the clothes, as well as how we consider a strong modern woman.

We had Audrey Hepburn in mind as a female icon, with her natural charm & elegance, and tried to make a modern version of her. We wanted her never to be in contact with the person who is observing her, because why should she? I think the strength of the pictures also lies in the fact that she's introvert and leaves you wondering about what's going on. Beautiful female mystery." Lilian Driessen (Design, Claudia Sträter)

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Photographer: Werner Pawlok

Model: Ana Nocon, IMG New York
Hair/Make-Up: Christian Hoppe
Styling: Lilian Driessen
Styling Assistant: Mark van Vorstenbos
Location: Vienna