Mag. Dr. phil. Karin Sawetz

Karin Sawetz is journalist, media researcher and fashion scientist (Mag. Dr. phil.). She has published several scientific studies about fashion (education, industry, online publishing). In 1995 Karin Sawetz has co-founded Fashionoffice.

Karin Sawetz has finished her studies at the Institute for Journalism and Communication Sciences, the Institute for Theatre-, Film- and Media-Sciences, the Institute for Philosophy at the University of Vienna, and the Institute for Artistic Sciences, Art Education and Communication/Department for Cultural and Intellectual History at the University of Applied Arts, before she was lecturer at the University of Vienna (Insititute of Journalism and Communication Science, 'Online Market Research') and the Vienna Chamber of Commerce ('New Media Marketing' and 'Content Management').

Alongside to her scientific education she is trained at a higher-level secondary college (diploma, Herbststrasse Wien) for the fashion and clothing industry. In 1990 she was awarded with the first prize for her design of the male work trousers for the OMV filling stations (OMV is Central Europe's leading oil and gas group). The trousers have been produced by Austrian manufacturers.

Before and while studying she was designer for her own label, worked as costume designer for theatre and film, was civil servant (subject specialist) for the Fashion & Textile Industry at the Austrian Federal Ministry of Economics...

In the last years she focused her work on Fashionoffice.org as an international magazine and organization for intercultural approaches in fashion and art.


Publications

• (2002) Fallbeispiel Online-Medien. In: Online-Marketing-Instrumente. Hrsg.: Conrady/Jaspersen/Pepels. München: Luchterhand Verlag
• (1996) Schönheitsideale und ihre medialen Transportmechanismen. Wandel des Rollenbildes der Frau und sein vestimentärer Ausdruck. Wien: personalexpert.net. Studie im Auftrag des ÖIF, Österreichisches Institut für Formgebung. (Media and the Communication of "Beauty". A Semiotic Analysis of the Female Role from 1950 through 1995 and its Expression in Fashion.) > contents
• (1996) Kleidung als kommunikatives System. Eine Untersuchung zu den Universalien der Kleidermode. Dissertation Universität Wien; supervision Prof. Dr. Wolfgang R. Langenbucher and Prof. Dr. Manfred Wagner (Semiotic Analysis of Fashion Codes.)
• (1996) Fashion Navigator. Die interessantesten Seiten zum Thema Mode im WWW. Wien: personalexpert.net (The Most Interesting Sites about Fashion in WordWideWeb.)
• (1994) Kommunikationspolitische Maßnahmen der österreichischen Textilindustrie. Diplomarbeit Universität Wien; supervision Prof. Dr. Fritz Karmasin (Marketing Strategies of the Austrian Textile Industry.)