Fiat Group Style Centre's “Design the Italian Way” competition 2007
photo: Best Italian Design for the Alfa Romeo brand: Alfa Romeo Area, Carmelo Giannone, Istituto Europeo di Design (Italy). There were three concepts for Alfa Romeo: a 'large', versatile sports model; a flagship incorporating a new stylistic approach while still meeting the expectations of traditional customers; a 'small', zippy car, fun to drive and with an affordable price. As for interiors, the request was hi-tech devices, shapes and content. Sporty style and emotions are what differentiate the style of this brand.

... and the awards go to... On September 20, 2007 the award celebration was held at the Fiat Group Automobiles' Style Centre headquarters. The jury of experts from the design field, fashion world, architects and specialised journalists singled out six works from the 24 project finalists that were given special mentions. The awards covered the Best Italian Design for the Fiat, Lancia and Alfa Romeo brands; Best Innovative Material Use; Best Future Vision; Best Overall Communication. 200 students, of 12 different nationalities participated in "Design the Italian Way" competition. They come from eight of the world's leading design schools: Turin's European Institute of Design, the Design Faculty of Milan Polytechnic, Detroit College for Creative Studies, Coventry University of Art and Design, Tokyo Communications Arts, Moscow's Stroganov State University, Ahmedebad National Institute of Design (India) and the Umea University Institute of Design (Sweden). next >>>