Fiat Group Style Centre's “Design the Italian Way” competition 2007
photo: Best Innovative Material Use: Panda Splash, Federico Weber (on the photo right), Danilo Mangini, Politecnico di Milano (Italy). For the Fiat brand the briefing students received was to develop a concept for the future Panda and to create a family of models around the Grande Punto. They were also told to bear in mind items and products associated with these two cars that can create a new, strong and distinctive family feeling based on smiles, a friendly feeling, simplicity and dynamism, which are the hallmarks of this brand.

... and the awards go to...The idea for this award was a joint effort that involved not only Style Centre designers but also the Fiat, Lancia and Alfa Romeo brands and their respective Product, Engineering & Design and Human Resources management teams. The basic features to be incorporated in projects developed for each of the three brands were defined by the CEOs of Fiat, Lancia and Alfa Romeo, namely, Luca De Meo, Olivier François and Antonio Baravalle. more motor >>>