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Media information

Dec 2011
Most read articles in 2011 on Fashionoffice
While Galliano provoked the interest of users on The Guardian in 2011, Fashionoffice measured in the same time period interest in articles like a deleted report from April 2007 about Philipp Plein which evokes 93% more page views during this year than the one about John Galliano published from March 2011 on...

June 2011
Privacy and property of data in the 'Cloud'
Fashionoffice has outsourced its IT since 1996. A characteristic of the 'Cloud' is that the data (content streams, statistical results) are not in the exclusive property of Fashionoffice as the magazine uses the property of others for the delivery and statistical measurements. The Cloud shows its foggy nature when...

May 2011
Love-month May & statistics
In ‘love-month’ May, the research organisation and magazine Fashionoffice presents some facts about the reality of web statistics with an analogy which will show that in online communication it's like with love...

April 2011
The democratic principle of the internet
The 'eco-system internet' is built upon the conviction of the self-regulating competence of its users. Fashionoffice is following this concept from its earliest online study in 1995. Now, Fashionoffice publishes new data...

February 2011
The eyes of journalists
Is it possible for wide-spreading publishers to identify for example a ‘Kill Switch’ or partly shut-offs of internet functionalities?

January 2011
What's coming next?
Fashionoffice previews keyword trends and Doubeclick's inventory calculation for the next months...

December 2010
Fashion and media theory at Fashionoffice
Fashionoffice's editorial concept is built upon the scientific approach to fashion. Alongside to its publishing agenda, the organisation is doing fundamental research on media...

November 2010
Digital media in research, praxis, and education
'Timeline' and 'memory' are keywords that have been in the center of on human experience of reality and public opinion during the last five years. Now, the summary of the study on 'Memorized Data' will be published in the Annual Multimedia 2011 (release date 7 December 2010). 

August 2010
3 news from Fashionoffice

  • New layout for the magazine's statistical data delivered by Quantcast, Doubleclick, Feedburner
  • ‘Memorized Data’-hypothesis by Fashionoffice will be published in the Annual Multimedia 2011
  • PR, journalism, marketing courses at the Online-Media Academy

June 2010
The Inventory of Fashionoffice
Fashionoffice’s inventory for the next four months is calculated with DoubleClick for Publishers.

May 2010
The Fabric of the Web
Mash-up style-stories are the creative output of ‘original’ online-journalism

April 2010
Fashionoffice has gone Green
Fashionoffice is powered by 100% wind energy...

March 2010
Map points to creative places
The Fashionoffice Map is the new social media feature, which can be used passively and actively...

Jan 2010
The Favicon-Logo gets Blue
The Fashionoffice favicon-logo has new colors on the Mobile Site and the Fashion Feeds. The layout and navigation of the weekly email-Trendletter by Fashionoffice are adjusted for mobile phones...

Jan 2010
User-Generated Layout Evolution
Fashionoffice has re-launched the magazine’s look by placing icons for the Mobile Site and Feeds on the top-left of the layout and a slimmer navigation that complies with the statistical user interest.

Dec 2009
The influence of advertising on user awareness 
Fashionoffice has focused its promotion on editorials from 2009 by running 4 million contacts in 5 months. The effect: Google Analytics tracks not one of the promoted articles as the most viewed.

Nov 2009
40% of Fashionoffice's main domain traffic comes from Pakistan 
New statistics about Fashionoffice's traffic show that in October 2009 most of the (approximately 40%) come from Pakistan. 

Oct 2009
PRO Academic Research
The NPO & NGO opens its academic research program for supporting partners.

Oct 2009
The ‘Memorized-Data’-hypothesis

Fashionoffice's statistics of the most viewed articles from July to September and high ranking keywords verify the hypothesis that memorized data gain more attention. Publishers and advertisers have to calculate the impact of editorial content as well as online-campaigns with a new factor: the unprogressive data...

Sept 2009
The attention of web users
Fashionoffice has collected traffic data delivered by Google Analytics to find out how much influence the RSS Feeds, Trendletters, online and offline advertising etc. have on the virtual consciousness of web users....

Aug 2009
The most viewed editorials on Fashionoffice in July 2009
Fashionoffice publishes the top ranking editorial pages on the magazine’s main URLs through July 2009. The statistical data are delivered by Google Analytics...

July 2009
Brand building techniques by using SEO

Brand building lies in the hands of SEO specialists. Fashionoffice gives some advices how to make brands more worthy...

June 2009
New lifestyle reporter from Dubai and daily audience data  

In June 2009 Fashionoffice launches the publication of daily new traffic as well as audience profile data by Quantcast on and introduces the work of editor Caroline Zerrini...

May 2009
Fashionoffice update: interest-based advertising 
In April 2009 Fashionoffice has updated its terms of use according to the new technologies for delivering interest-based advertising by quantifying behaviour and interests as anonymous information...

April 2009
User opinion about men, personal style, internet…

On occasion of the biannual Styletrends survey, Fashionoffice asks since 2003 magazine readers to make their opinion on special themes about fashion, beauty and today’s lifestyle and match their own decisions with other fashion experts...

April 2009
Where do fashion people come from to read Fashionoffice?

It became obvious that the users are reaching editorials mostly not from Fashionoffice's coversites or RSS, mobile sites...

Feb 2009
High-ranking pages on Fashionoffice

During the last six months Fashionoffice has monitored the interest of users with Google Analytics. The research on the favorite pages viewed by the users between 25 August 2008 and 25 January 2009...

Feb 2009
Fashionoffice publishes new statistical data about the circulation

From 25 August 2008 to 25 January 2009 Fashionoffice has collected new statistical data about the magazine’s circulation by using Google Analytics on a third-party standard server>

Feb 2009
Keywords used by the users to reach Fashionoffice
The Google Analytics results of the keywords used by the users to reach Fashionoffice over the last six months are an indicator for the interest selected themes/labels evoke online>

Jan 2009
Media after the Media Revolution
Fashionoffice is starting 2009 with new tools for editorials and advertising>

Jan 2009
Work Space at
Fashionoffice is seeking for fashion, beauty and culture journalists>

Dec 2008
New Tools for Publishers and Media-Planning
How extends reach> 

Dec 2008
The Trendletter, RSS and the mobile site of
Editorial strategies> 

Oct 2008 celebrates 12 years top-relevance in 'fashion'
10th anniversary of Google and the search in the oldest available Google-index>

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Screenshot Google 2001 'fashion'

Screenshot Google 2008 'fashion'

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