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Media
information August
2007
Styletrends 2007
Find out where
readers get their inspirations for style, who are named as the trendiest
designers, most beloved actresses, favored fashionistas cities, trendiest
shoes, … in fashionoffice.org/survey.
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uniqueness and global agenda
Since 1996 market
research studies by fashionoffice reveal a consensus about defining
elitist lifestyle beyond cultural diversity. This corresponds to the strategy
of strong, international brands and today’s work of international artists to
communicate global agenda. At the same time the self-concept of being “unique”
grows.
look
back to see the future
fashionoffice publishes in fashionoffice.org/survey data about preferences of fashion addicted
readers since 2003. This makes it possible to analyse the development of
trends and give an insight into the future of lifestyle and fashion.
keyword
“live earth” and “vintage”
The trend for vintage holds
on since years. Ecological awareness is much more than a fashion trend, but
perhaps this development reveals the connection between the responsibilty for
our earth and the awareness that our future is a product of our past.
sex,
fashion, love
Although the awareness
for global agenda increases, Internet Fashionistas name sex, fashion, and love
as their preferred subjects to speak about.
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inspirations
for the personal style
Internet Fashionistas
get the trendiest inspirations for their style from the Street, Printed
Magazines, and on the 3rd place the Internet. This is really a
great ranking for the media Internet which is so young (12 years commercial
use) in relation to around 350 years of printed journalistic magazines in Europe about the newest fashion.
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About fashionoffice:
1996
one of the first online fashion magazines worldwide. The magazine publishes
international multi-media content exclusively online.
The
visitors of fashionoffice are characterized by a strong, collective
lifestyle beyond national and cultural borders Europe 41%; Asia 30%; America 25%; Oceania/Africa 4%
The
median age of the fashionoffice reader is 25,48 (beauty related sections 27,95):
<14: 2,691%
14-19: 27,680%
20-29: 44,683%
30-39: 13,907%
40-49: 7,716%
50>: 3,319%
63,2%
female, 36,8% male
survey method:
1. qualitative pilot study with open
questions to identify the main trends and desires
2. quantitative research with
interactive online questionnaires
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