Media information, April 2009
FOR IMMEDIATE RELEASE
User opinion about men, personal style, internet…
On occasion of the biannual Styletrends survey, Fashionoffice asks since 2003 magazine readers to make their opinion on special themes about fashion, beauty and today’s lifestyle and match their own decisions with other fashion experts. The trend analysis over 6 years about the trendiest men’s style, the favorite personal style, the highest ranking fashion cities … is published on fashionoffice.org/survey (27 December 2003 - 15 April 2009, sample: more than 23.500 interviewed individuals).
The first interpreted data of the questionnaires from the Styletrends survey 1 August 08 - 15 April 09 show that
- men’s style reflects the current trend for a simpler lifestyle and the growing consciousness for cultural heritage: Modern Vintage is with 26,61% the favorite men's style, followed by Simple (11,59%) and Classical (11,16%)
- women's wear becomes this summer season 09 obviously more different to men’s wear
- the internet’s very own nature minimizes continuously the spreading losses or time for searching by ‘learning’ the users’ behaviour
- Fashionistas online get the trendiest information about fashion, design, beauty from Online-Publications like magazines, daily news, ...
- the inspiration for the personal style comes from the street, art, design, and the user himself
- the most artful collections, the best ready to wear, and the most interesting business partners can be found in Paris, New York, Tokyo and London.
Read more about on fashionoffice.org/survey.
Fashionoffice’s relevance in 'fashion'
In 2008 Fashionoffice celebrated continued international top-relevance in the category 'fashion' since 1996. With the anniversary-search of Google.com in their oldest available index (January 2001) the magazine ranked with the "mother" of all Fashionoffice channels fashion.at on the 3rd place of about 6,840,000 results for ‘fashion’. In October 2008 the magazine was still on the first page of 450,000,000 results on worldwide searches for ‘fashion’ in Google. In April 2009 the magazine ranked still on the first page of 450,000,000 results on worldwide searches for ‘fashion’ in Google.
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Fashionoffice was founded in 1995 by Mag. phil. Dr. rer.nat. Josef Sawetz (born 3 Oct. 1962 in Vienna, Austria) and his sister Mag. Dr. phil. Karin Sawetz (born 24 Feb. 1965, Vienna, Austria) with the “FashionAvigator”-study about fashion online. Fashionoffice started in 1996 with www.fashion.at one of the first fashion magazines exclusively published online. Soon the magazine has established special channels about fashion, art, beauty and received several prizes such as the ‘Angel of Fashion Award’ in 1996. Since the beginning Fashionoffice spreads the messages of organisations like unicef, United Nations, Amnesty International… through its channels. During the years the magazine was extended by new technical features such as broadband videos in an early pioneer project in 1997. Since 2000 the magazine’s name Fashionoffice, developed from the email address ‘office(@)fashion.at’, is the umbrella brand for the URLs beautyme.com, confashion.com, Fashionavigator.com, fashion.at, fashionoffice.org. In 2004 the URLs styleradar.com, beautyradar.com have been launched as part of Fashionoffice to interview users about their opinion on fashion, beauty, and lifestyle.
Read more about the history of the magazine and the founders on sawetz.com.
Media information, Fashionoffice:
Where do fashion people come from to read Fashionoffice?
It became obvious that the users are reaching editorials mostly not from Fashionoffice's coversites or RSS, mobile sites...
High-ranking pages on Fashionoffice
During the last six months Fashionoffice has monitored the interest of users with Google Analytics. The research on the favorite pages viewed by the users between 25 August 2008 and 25 January 2009...
new statistical data
about the circulation
From 25 August 2008 to 25 January 2009 Fashionoffice has collected new statistical data about the magazine’s circulation by using Google Analytics on a third-party standard server>
Keywords used by the users to reach Fashionoffice
The Google Analytics results of the keywords used by the users to reach Fashionoffice over the last six months are an indicator for the interest selected themes/labels evoke online>
Media after the Media Revolution
Fashionoffice is starting 2009 with new tools for editorials and advertising>
Work Space at Fashionoffice.org
Fashionoffice is seeking for fashion, beauty and culture journalists>
New Tools for Publishers and Media-Planning
How Fashionoffice.org extends reach>
The Trendletter, RSS and the mobile site of Fashionoffice.org
Fashionoffice.org celebrates 12 years top-relevance in 'fashion'
10th anniversary of Google and the search in the oldest available Google-index>