Media information, December 2010
FOR IMMEDIATE RELEASE
Fashion and media theory at Fashionoffice
Fashionoffice's editorial concept is built upon the scientific approach to fashion. Alongside to its publishing agenda, the organisation Fashionoffice.org is doing fundamental research on media.
Scientific approach to fashion
Fashionoffice's editorial concept is built upon the scientific approach to fashion and the theory that fashion has to be seen in a timeline and in context.
- Clothing can be used for communication (and consequently for social interaction) as it has a memory function
- Clothing traditions are changing in cultural contexts
- Clothes have political impact
What sounds theoretically and bone dry is converted by Fashionoffice into colorful and amazing articles, which report from the latest international fashion, beauty, and art trends. In November 2010, fashion inspired by UNESCO listed cultural heritage and fashion/art as mediator for foreign cultures had been on focus of Fashionoffice articles.
- Ari Seputra's new collection is inspired by traditional Indonesian themes: Borobudur (Buddhist temple), Wayang (puppet theatre), and Keraton (means 'royal palace')...
- Dancing through the night The high-culture in dance and music of the 'Wiener Ball' is an Austrian contribution to World Heritage. Fashionoffice has collected some pieces for a ball...
- Elemental Men Style styled up with a cardigan that is developed from the art and various cultures of the city Santa Fe (New Mexico). The city counts to World Heritage.
- Ming Wong The left screen of the video ‘Learn German with Petra von Kant’ by Berlin/Singapore based artist Ming Wong shows scenes of a Rainer Werner Fassbinder movie; on the right screen, you can see Ming Wong in the female role of the "successful but arrogant fashion designer..."
- What's real? Vienna and Taipei based artist Jun Yang questions our perception of time and space in an exhibition about the result of mass media such as mobile telephones or internet on the perception of reality...
Fundamental research on media
Behind these articles, the organisation Fashionoffice.org is doing fundamental research on the transfer of information through media like the internet. In the last 15 years, Fashionoffice has continuously researched the reception and presentation of fashion online: from the FashionAvigator-study in 1995 to the ‘Memorized Data’-hypothesis in 2009 and the monthly collection of data from the user statistics. In early 2010, Fashionoffice has verified the assumption that publishers and advertisers have to calculate the impact of editorial content as well as online-campaigns with a new factor: un-progressive data.
Now, after five years of fundamental research on the construction of reality online, the summary of the study on ‘Memorized Data’ will be released on 7 December 2010 in the Annual Multimedia 2011 (Walhalla Fachverlag, Berlin). Find out more on fashionoffice.org/press/2010/mediainfo11-2010.htm.
Media information, Fashionoffice:
Digital media in research, praxis, and education
'Timeline' and 'memory' are keywords that have been in the center of Fashionoffice.org-studies on human experience of reality and public opinion during the last five years. Now, the summary of the study on 'Memorized Data' will be published in the Annual Multimedia 2011 (release date 7 December 2010).
3 news from Fashionoffice
- New layout for the magazine's statistical data delivered by Quantcast, Doubleclick, Feedburner
- ‘Memorized Data’-hypothesis by Fashionoffice will be published in the Annual Multimedia 2011
- PR, journalism, marketing courses at the Online-Media Academy
The Inventory of Fashionoffice
Fashionoffice’s inventory for the next four months is calculated with DoubleClick for Publishers.
The Fabric of the Web
Mash-up style-stories are the creative output of ‘original’ online-journalism
Fashionoffice has gone Green
Fashionoffice is powered by 100% wind energy...
Map points to creative places
The Fashionoffice Map is the new social media feature, which can be used passively and actively...
The Favicon-Logo gets Blue
The Fashionoffice favicon-logo has new colors on the Mobile Site and the Fashion Feeds. The layout and navigation of the weekly email-Trendletter by Fashionoffice are adjusted for mobile phones...
The influence of advertising on user awareness
Fashionoffice has focused its promotion on editorials from 2009 by running 4 million contacts in 5 months. The effect: Google Analytics tracks not one of the promoted articles as the most viewed.
40% of Fashionoffice's main domain traffic comes from Pakistan
New statistics about Fashionoffice's traffic show that in October 2009 most of the fashion.at-users (approximately 40%) come from Pakistan.
PRO Academic Research
The NPO & NGO Fashionoffice.org opens its academic research program for supporting partners.
Fashionoffice's statistics of the most viewed articles from July to September and high ranking keywords verify the hypothesis that memorized data gain more attention. Publishers and advertisers have to calculate the impact of editorial content as well as online-campaigns with a new factor: the unprogressive data...
The attention of web users
Fashionoffice has collected traffic data delivered by Google Analytics to find out how much influence the RSS Feeds, Trendletters, online and offline advertising etc. have on the virtual consciousness of web users....
The most viewed editorials on Fashionoffice in July 2009
Fashionoffice publishes the top ranking editorial pages on the magazine’s main URLs through July 2009. The statistical data are delivered by Google Analytics...
Brand building techniques by using SEO
Brand building lies in the hands of SEO specialists. Fashionoffice gives some advices how to make brands more worthy...
New lifestyle reporter from Dubai and daily audience data
In June 2009 Fashionoffice launches the publication of daily new traffic as well as audience profile data by Quantcast on fashionoffice.org/contact and introduces the work of editor Caroline Zerrini...
Fashionoffice update: interest-based advertising
User opinion about men, personal style, internet…
On occasion of the biannual Styletrends survey, Fashionoffice asks since 2003 magazine readers to make their opinion on special themes about fashion, beauty and today’s lifestyle and match their own decisions with other fashion experts...
Where do fashion people come from to read Fashionoffice?
It became obvious that the users are reaching editorials mostly not from Fashionoffice's coversites or RSS, mobile sites...
High-ranking pages on Fashionoffice
During the last six months Fashionoffice has monitored the interest of users with Google Analytics. The research on the favorite pages viewed by the users between 25 August 2008 and 25 January 2009...