Media information, August 2010
FOR IMMEDIATE RELEASE
3 news from Fashionoffice
- New layout for the magazine's statistical data delivered by Quantcast, Doubleclick, Feedburner
- ‘Memorized Data’-hypothesis by Fashionoffice will be published in the Annual Multimedia 2011
- PR, journalism, marketing courses at the Online-Media Academy
|Media data ‘people’, ‘visits’, etc. in a new layout on the imprint
Fashionoffice has re-launched the layout of the magazine's statistical data delivered by Doubleclick, Feedburner and Quantcast.
The detailed reports about people, visits and impressions are delivered by Quantcast. The digital media measurement company is based in San Francisco and New York and works with data centers around the globe. Recently, Quantcast has gained the Media Rating Council (MRC) accreditation for its statistical online traffic measurement technology. The accreditation means that any audience measurement data from the Quantcast site is valid, reliable and effective. By clicking on the Quantcast badge, users will find additionally the IAB-compliant traffic report for Fashionoffice. The new layout provides a good overview about the statistics by Doubleclick and Feedburner. Fashionoffice’s media data are published on the magazine’s imprint.
||Fashionoffice contributes an article about digital marketing/publishing to the Annual Multimedia 2011
Fashionoffice has got an invitation to write for the Annual Multimedia 2011; the article is about the ‘Memorized Data’-hypothesis.
Fashionoffice contributed on invitation an article to the next Annual Multimedia 2011 (publisher Metropolitan Verlag, Walhalla Verlagsgruppe, Germany). In the last 15 years, Fashionoffice has done continuous research on the reception and presentation of fashion online: from the FashionAvigator-study in 1995 to the ‘Memorized Data’-hypothesis in 2009 and the monthly collection of data from the user statistics. The ‘Memorized Data’-hypothesis was proved by statistical data which verified the assumption that publishers and advertisers have to calculate the impact of editorial content as well as online-campaigns with a new factor: un-progressive data. The article describes the research project from the beginning in 2006 until the last tests in early 2010.
||PR, journalism, marketing at the Online-Media Academy
The Online-Media Academy announces new courses in online marketing, journalism and PR; details of the program on the learning platform Styleprofiler.com.
In early 2010, Fashionoffice publisher Dr. Karin Sawetz has founded the Online-Media Academy and makes current knowledge about online marketing, journalism and PR accessible to the public. Lecturers from psychology, legal sciences and practice, journalism, media and cultural sciences give insights into digital media with special focus on lifestyle and culture. The courses are held in German language in Vienna, Austria; financial support can be requested at WAFF.at (keyword: ‘Weiterbildungs-Tausender’). The program of the Online-Media Academy is published on the learning platform Styleprofiler.com.
Please contact us: email@example.com or visit fashionoffice.org/press.
Media information, Fashionoffice:
The Inventory of Fashionoffice
Fashionoffice’s inventory for the next four months is calculated with DoubleClick for Publishers.
The Fabric of the Web
Mash-up style-stories are the creative output of ‘original’ online-journalism
Fashionoffice has gone Green
Fashionoffice is powered by 100% wind energy...
Map points to creative places
The Fashionoffice Map is the new social media feature, which can be used passively and actively...
The Favicon-Logo gets Blue
The Fashionoffice favicon-logo has new colors on the Mobile Site and the Fashion Feeds. The layout and navigation of the weekly email-Trendletter by Fashionoffice are adjusted for mobile phones...
The influence of advertising on user awareness
Fashionoffice has focused its promotion on editorials from 2009 by running 4 million contacts in 5 months. The effect: Google Analytics tracks not one of the promoted articles as the most viewed.
40% of Fashionoffice's main domain traffic comes from Pakistan
New statistics about Fashionoffice's traffic show that in October 2009 most of the fashion.at-users (approximately 40%) come from Pakistan.
PRO Academic Research
The NPO & NGO Fashionoffice.org opens its academic research program for supporting partners.
Fashionoffice's statistics of the most viewed articles from July to September and high ranking keywords verify the hypothesis that memorized data gain more attention. Publishers and advertisers have to calculate the impact of editorial content as well as online-campaigns with a new factor: the unprogressive data...
The attention of web users
Fashionoffice has collected traffic data delivered by Google Analytics to find out how much influence the RSS Feeds, Trendletters, online and offline advertising etc. have on the virtual consciousness of web users....
The most viewed editorials on Fashionoffice in July 2009
Fashionoffice publishes the top ranking editorial pages on the magazine’s main URLs through July 2009. The statistical data are delivered by Google Analytics...
Brand building techniques by using SEO
Brand building lies in the hands of SEO specialists. Fashionoffice gives some advices how to make brands more worthy...
New lifestyle reporter from Dubai and daily audience data
In June 2009 Fashionoffice launches the publication of daily new traffic as well as audience profile data by Quantcast on fashionoffice.org/contact and introduces the work of editor Caroline Zerrini...
Fashionoffice update: interest-based advertising
User opinion about men, personal style, internet…
On occasion of the biannual Styletrends survey, Fashionoffice asks since 2003 magazine readers to make their opinion on special themes about fashion, beauty and today’s lifestyle and match their own decisions with other fashion experts...
Where do fashion people come from to read Fashionoffice?
It became obvious that the users are reaching editorials mostly not from Fashionoffice's coversites or RSS, mobile sites...
High-ranking pages on Fashionoffice
During the last six months Fashionoffice has monitored the interest of users with Google Analytics. The research on the favorite pages viewed by the users between 25 August 2008 and 25 January 2009...