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Media information, April 2011

Democratic principle of a free and independent news and information market
The 'eco-system internet' is built upon the conviction of the self-regulating competence of its users. Fashionoffice is following this concept from its earliest online study in 1995 and the beginning of the magazine in 1996. Today, Fashionoffice has installed internationally used and accredited statistical tools and advertising technologies which are committed to this democratic principle of a free and independent news and information market.

Find below the geographical data of Fashionoffice in March 2011 (distribution: 148 countries; delivered by Doubleclick for Publishers) compared to data from February 2011.

1 - 28 February 2011
1 - 31 March 2011
Germany 120,777 United States 56,238
United States 53,925 Austria 51,316
Austria 48,265 Germany 23,880
United Kingdom 23,168 United Kingdom 22,490
South Korea 9,792 South Korea 10,107
Canada 8,930 Canada 9,326
France 7,826 Netherlands 9,018
Netherlands 7,318 France 8,736
Italy 7,059 Italy 8,379
India 6,197 China 7,295
Brazil 6,165 India 7,106
Australia 5,753 Australia 7,031
China 5,529 Poland 6,176
Russian Federation 5,239 Brazil 6,173
Thailand 4,993 Spain 5,883
Poland 4,932 Russian Federation 5,510
Spain 4,682 Switzerland 4,682
Switzerland 4,212 Hong Kong 4,597
Mexico 3,820 Turkey 4,291
Turkey 3,575 Belgium 4,179
Source of the Impressions/Inventory (incl. 320x50 Mobile Leaderboard): DoubleClick for Publishers.Media facts and figures Fashionoffice are published on Note about the variations (minus 80%) concerning the country 'Germany': Fashionoffice has checked the reliability of the data several times even on occasion of similar variations; according to officials and authorities of the internet, the variations have to be explained from the view of internet as an eco-system which is regulating itself.

Inventory measured by Quantcast: 728x90, 160x600, 120x600, 468x60, 300x250, 200x200, 120x240, 120x90. Data are measured on the inventory pages of and its special channels only. Not all content pages are carrying inventory. The inventories of the Fashion Feeds and the Mobile Site are not included. The eMail-Trendletter has no inventory slots.

Media information, Fashionoffice:

February 2011
The eyes of journalists
Is it possible for wide-spreading publishers to identify for example a ‘Kill Switch’ or partly shut-offs of internet functionalities?

January 2011
What's coming next?
Fashionoffice previews keyword trends and Doubeclick's inventory calculation for the next months...

December 2010
Fashion and media theory at Fashionoffice
Fashionoffice's editorial concept is built upon the scientific approach to fashion. Alongside to its publishing agenda, the organisation is doing fundamental research on media...


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