Study about Awareness and
Image of Fashion Labels in
Germany by Innofact


On 20th August 2008 the German market researcher Innofact published the results about "Awareness and Image of Fashion Labels"; the study on the base of 1000 representative interviews with young Germans between 14 and 25 years has been made during August 2008.

The Swedish Fashion Label H&M is the most popular and the most favored label in Germany: H&M reaches 98% awareness and is with 39% the favored label to shop. Especially women prefer H&M: 53% shop at H&M.

fig.: Awareness of Fashion Labels The graph shows results of an open question about which labels or suppliers are the favorite to shop. With 39% H&M is the favorite label which is shopped by most of the Germans between 14 and 25 years. You can find Esprit on second place (16%), followed by C&A (14%), New Yorker (13%) Nike and adidas (both 9%). Source www.innofact.com.

The image of a label is for 95% of the interviewed persons of importance. Young Germans invest around 43 Euros in new fashion per month. Check out more information about the results of the research at www.innofact.com

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