universe:
Europe 61,327%; Americas 21,410%; Asia 14,101%; Oceania 2,305%; Africa 0,854%
demographics: audience profile of fashionoffice.org
field work period: 27 Dec 2003 - 15 April 2009
sample: 23.677 interviewed individuals
Additional Statistical Data: keywords, traffic sources, high-ranking pages...
fashionoffice.org/survey/2009/styletrends4-2009.htm

survey method:
1. qualitative pilot study with open questions to identify the main trends and desires
2. quantitative research with interactive online questionnaires
method of sampling: random sample
last data interpretation: 15 April 2009
realization:
trend research channels
styleradar.com, beautyradar.com

Internet Fashionistas have decided that they find in Paris, New York, Tokyo and London the most artful collections, the best ready to wear, and the most interesting business partners.

21,67%
16,67%
19,8%

15,00%
8,33%
17,2%

8,33%
22,22%
14,0%

6,67%
8,33%
11,7%

2,9%

2,78%
2,9%

16,67%
13,89%
20,9%

15,00%
11,11%
13,6%

11,67%
11,11%
11,6%

8,33%
11,11%

3,33%
5,56%
10,9%

15,00%
16,67%
11,6%

11,67%
5,56%
8,4%

10,00%
11,11%
15,3%

8,33%
5,56%

3,33%
1,6%

1,67%
2,4%

5,56%
6,4%

In 2007 more cities have been included in the list because so many users named additional Fashionistas Cities. The traditional Fashionistas Cities New York and Paris are still top ranked. New on the fourth position we find Tokyo, followed by London, which has lost many votes in the last months. New York has increased its position as the most favored city where Fashionistas meet each other, and where fashion begins.

30,3%
19,288%
28%