universe:
Europe 61,327%; Americas 21,410%; Asia 14,101%; Oceania 2,305%; Africa 0,854%
demographics: audience profile of fashionoffice.org
field work period: 27 Dec 2003 - 15 April 2009
sample: 23.677 interviewed individuals
Additional Statistical Data: keywords, traffic sources, high-ranking pages...
fashionoffice.org/survey/2009/styletrends4-2009.htm

survey method:
1. qualitative pilot study with open questions to identify the main trends and desires
2. quantitative research with interactive online questionnaires
method of sampling: random sample
last data interpretation: 15 April 2009
realization:
trend research channels
styleradar.com, beautyradar.com

The trend for long curly hair is replaced by straight long hair. In the period from 1st August 2008 until 15 April 2009 'straight long hair' was with 22,35% of the votes the most favored hair cut, followed by 'Layers' and 'long curly hair'.

Long hair and straight instead of curly (even if the hair is short) is the most favored look.

straight long hair

22,35%
16,67%

long curly hair

18,82%
27,08%

12,94%
18,75%

straight short hair

11,76%
22,92%

short curly hair

8,24%
4,17%

updo

5,88%
10,42%

The Internet Fashionistas tested their trendiness in hairstyle and voted for the favorite brands in hair care: L'Oreal is the brand with the most votes. Additional to the voting the users named (in open questions): Dove, Vidal Sassoon, Pantene Pro-V, Nivea, Origins, Head & Shoulders,...

The favored hair styles are: long hair ("wavy", curled, straightend), followed by bob, and short hair. Curls and soft waves are preferred.