STYLE
TRENDS by fashionoffice
survey about desires and trends of fashion and beauty addicted online
users |
universe:
Europe 61,327%; Americas 21,410%; Asia 14,101%; Oceania 2,305%; Africa 0,854%
demographics: audience profile of
fashionoffice.org
field
work period: 27 Dec 2003 - 15 April 2009
sample: 23.677 interviewed individuals
Additional Statistical Data: keywords, traffic sources, high-ranking pages...
fashionoffice.org/survey/2009/styletrends4-2009.htm |
survey method:
1. qualitative pilot study with open questions to identify the main
trends and desires
2. quantitative research with interactive online questionnaires
method of sampling: random sample
last data interpretation: 15 April 2009
realization:
trend research channels
styleradar.com, beautyradar.com
|
| MEN’S
STYLE + most fashionable actor, trend leading designer for men |
The users (Men's Style survey: median age 23,337)
described with an adjective the trendiest men's style.
The results reflect the current trend for a more simple lifestyle and the growing consciousness for cultural heritage: Modern Vintage is with 26,61% the favorite men's style, followed by Simple (11,59%) and Classical (11,16%).
Metrosexual and Unique - both styles are connoted with dandyism, glam and 'star'-appearance - have lost the most votes compared to the results of last year's voting. It seems as the general trend to think more "we" than "me" has reached the fashion world.
The actor Brad Pitt leads the list of the most fashionable actors and Marc Jacobs is named trend leading designer for men. |
| modern vintage |
 26,61%
 15,38%
 14,0%
|
| simple |
11,59%
7,69%
10,8% |
| classical |
11,16%
7,69% |
| casual |
9,01%
10,26%
10,8%
 15,2% |
| urban |
9,01%
7,69%
16,1%
21 % |
| street |
8,58%
7,69%
11,8%
17 % |
| metrosexual |
6,01%
12,82%
14,0%
16,3% |
| unique |
5,58%
10,26%
5,4% |
| punk |
4,29%
7,69%
7,0%
6,5% |
| sporty |
3,43%
7,69%
4,3%
13% |
| business |
2,58%
0%
3,8% |
| grunge |
2,15%
5,13%
2,2%
6,3% |
| hiphop |
4,7% |
| MEN’S
STYLE 2006 |
In 2006 the “Globetrotter” is with approximately 41% the winner of the "Trend leading Men's Style" voting. His adventurous style is similar to the “Nomade”, who was the favorite in the years before. The "Globetrotters" open mind, his love for living with foreign cultures, and the comfortable casual, sporty styling with grungy, retro influences have convinced the users. The "Dandy" is ranked on the second position and is a type of "Crossdresser". The "Samurai" is a new style in this ranking. This urban look is new and different to the bonvivant style of the "Sicilian" in the former votings.
"Dandy", especially the British "Dandy" with this relaxed, irresistible
retro flair is ranked on the second position. This man has the genius of Sherlock Holmes. James
Bond learned from him how to be cool. The “British”
touch comes from check, tweed and new Argyle patterns. |
"Globetrotter" in the grungy-classical clothes represent the favorite style of the online users. The adventurer loves to live with foreign cultures. Lime
and melon of the refreshing oasis, sandy and earthy beige reflect
his Saharan spirit. |
"Samurai" is an urban style. His clothes have the obligation
to serve the owner. The hardware is modern and luxurious: natural
fabrics in cotton, silk, tropical-weight wool translate his
classical cut clothes into a vision of future. |
|
| Dandy |
 31,6 % |
| Globetrotter |
40,7 % |
| Samurai |
27,6 % |
| MEN’S
STYLE |
The
question „What will be the trend leading men’s style 2005?“
evokes a very clear vote:
| The „Nomade“ ranks on the 1st place. He
wears for example very informal trousers, a comfortable jacket in
chocolate brown over a wide cut shirt – worn outside the trousers.
His shoes are made for long city walks. Sporty sneakers with retro
touch make the image of the modern nomade complete. His philosophy:
keep your mind open. |
The
„Crossdresser“ becomes more important
in the 2nd and 3rd quarter of 2005. He is the style architect. He
lives in traditional role models but at the same time invents his
own individual future. His outfit reflects this kind of personal
style architecture for example by very British suits in combination
with a sporty vest– filled with downy feathers. |
The
„Sicilian“ represents the bonvivant
of the 21st century. He mainly lives for intensive amusements at
his spare time. So you can recognize him for example by his tight
cut suit in pastel tones, provocative ties and eccentric shoes. |
|
| Nomade |
 59,8%
 69%
 66,7% |
| Sicilian |
19,6%
18%
19% |
| Crossdresser |
20,7%
13%
14,3% |
Style Trends
by fashionoffice.org
and styleradar.com, beautyradar.com
|