universe:
Europe 61,327%; Americas 21,410%; Asia 14,101%; Oceania 2,305%; Africa 0,854%
demographics: audience profile of fashionoffice.org
field work period: 27 Dec 2003 - 15 April 2009
sample: 23.677 interviewed individuals
Additional Statistical Data: keywords, traffic sources, high-ranking pages...
fashionoffice.org/survey/2009/styletrends4-2009.htm

survey method:
1. qualitative pilot study with open questions to identify the main trends and desires
2. quantitative research with interactive online questionnaires
method of sampling: random sample
last data interpretation: 15 April 2009
realization:
trend research channels
styleradar.com, beautyradar.com

The voting of this field period shows that the trendiest personal styles are Vintage, Classic, Unique and Glamour.

Male :: Female fashion
The results are congruent with the trendiest Men's Style in the positions Vintage and Classic. The 'star'-appearance - connoted with Unique and Glamour - is attributed this year much more closely to females. This circumstance is even reflected in the spring/summer 2009 fashion by the accentuation of female forms with sculptured or voluminous skirts which are taking more room than clothes did the years before. Women's wear becomes this summer season 09 obviously more different to men’s wear.

Additional styles - named in an open question - are Minimal and Urban.


Since the voting 1 July 07 - 9 March 08 we are not asking if "stylish, trendy" or "chic" are the trendiest personal styles, because these answers say nothing. Stylish, trendy, chic are named as the most important words in the open question but don't explain the own personal style. They can be used by the ones who have no concrete idea about the own personal style or by the ones who are switching between different styles.

5,19%
13,58%
2,6 %
1,4%

18,18%
12,35%
8,8 %
10,3%
18,1%
22%

6,49%
11,11%
4,4 %
7,6%
10,6%
10%

6,49%
9,88%
9,2 %
16,2%
12,8%
8%

10,39%
7,41%
5,9 %
13%

12,99%
7,41%
5,1%
2,1%
9%

10,39%
6,17%
5,9 %
13,8%
13,3%
14%

7,79%
6,17%
4,2 %
5%
11,5%

6,49%
4,94%
4,2 %
1,2%

1,30%
3,70%
3,3 %
4,2%
5,9%
9%

1,30%
3,70%
3,1 %
4,1%
5,3%
5%

2,60%
3,70%
2,4 %
1,9%

2,60%
2,47%
1,8 %
0,7%

1,30%
2,47%
2,6 %
0,6%

1,30%
2,47%
2,4 %
4,3%
5,3%
5%

2,60%
1,23%
2,0 %
2,5%
7,6%
10%

1,30%
1,23%
1,5 %
1,9%
4,9%
6%

1,30%
2,9 %
2,7%