universe:
Europe 61,327%; Americas 21,410%; Asia 14,101%; Oceania 2,305%; Africa 0,854%
demographics: audience profile of fashionoffice.org
field work period: 27 Dec 2003 - 15 April 2009
sample: 23.677 interviewed individuals
Additional Statistical Data: keywords, traffic sources, high-ranking pages...
fashionoffice.org/survey/2009/styletrends4-2009.htm

survey method:
1. qualitative pilot study with open questions to identify the main trends and desires
2. quantitative research with interactive online questionnaires
method of sampling: random sample
last data interpretation: 15 April 2009
realization:
trend research channels
styleradar.com, beautyradar.com

Since around one year the preferred subjects to speak about constantly change from romantic and spiritual themes like love, religion, peace to the magazine's core themes: fashion, clothes, style, art, culture, design and music. 'Self realization' and the subject 'sex' became more important.

The stronger focus on speaking about 'fashion, clothes' could be explained with better working search engines and the growing understanding of users to find specific information; such as information about fashion at Fashionoffice. It's the nature of the internet to minimize continuously the spreading losses or time for searching with the help of the users themselves while they are interacting with the media - the internet is ‘learning’ the users’ behaviour.

fashion/clothes, style
(until 1 Aug 08 fashion/clothes, accessories)

23,08%
34,82%
23,6%
18,8%

art, culture
(until 1 Aug 08 "art")

15,38%
6,85%
5,6%
8,1%

design

11,54%
5,65%
9,7%
9,1%

music

11,54%
5,36%
5,6%
7%

movies

7,69%
2,08%

politics

7,69%
0,89%
6,9%

sex

7,69%
4,17%
25%
23,1%

health, beauty
(until 1 Aug 08 "health")

3,85%
4,46%
2,8%
6,5%

0%
10,12%
5,6%
9,7%

0%
3,27%
2,2%

0%
2,68%
1,4%
1,6%

0%
2,08%
8,3%
2,2%

4,46%
2,8%
2,7%

0,30%
1,6%

12,8%
2,8%
7,4%