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STYLE TRENDS 2010 (26 May 09 - 23 Jan 2010)
STYLE TRENDS 2009 (1 Aug 08 - 15 April 09)
STYLE TRENDS 2008 (15 March 08 - 1 Aug 08)
STYLE TRENDS 2008 (1 July 07 - 9 March 08)
STYLE TRENDS 2007 (11 Aug 06 - 31 July 07)
STYLE TRENDS 2006 (30 Aug 05 - 13 Oct 06)
STYLE TRENDS 2005 (Mar 05 - Sept 05)
STYLE TRENDS 2005 (Sept 04 - Mar 05)
STYLE TRENDS 2004 (Mar 04 - Sept 04)

 

 







fashionoffice - magazine search articles get the trendletter


STYLE TRENDS by fashionoffice
survey about desires and trends of fashion and beauty addicted online users


universe:

Geography (Quantcast/30 Dec 2009/Countries in %): United States 23.27, Germany 7.62, Austria 6.42, United Kingdom 5.78, Korea, Republic of 4.90, Canada 2.77, Netherlands 2.36, Italy 2.35, China 2.19, India 2.08, Australia 2.07, France 2.03, Brazil 1.45, Russian Federation 1.40, Thailand 1.34, Turkey 1.33, etc.
demographics: audience profile of fashionoffice.org

field work period: 27 Dec 2003 - 23 Jan 2010
sample: 24.423 interviewed individuals


survey method:

1. qualitative pilot study with open questions to identify the main trends and desires
2. quantitative research with interactive online questionnaires

method of sampling: random sample
last data interpretation: 23 Jan 2010

realization:
trend research channels
styleradar.com
, beautyradar.com



Fashionistas Cities

Since 2008, Fashionoffice asks users to vote for five Fashion Cities (New York, Paris, London, Milano, Tokyo). In the years before, the list contained more city names like Los Angeles, Amsterdam, Stockholm or Vienna; these cities are interesting for the users too, but they are not counting to the international 'hot spots' in fashion.

In the last years, Tokyo became increasingly more interesting for Fashionistas; especially for finding interesting business partners. The Asian fashion city is strongly associated with artful collections. Paris leads still the ranking for the most artful collections (since 2008), followed by Tokyo and London.

The best ready to wear is associated with New York, Paris, and Milano.

New York is the city where the Fashionistas are awaiting the most interesting business partners, followed by Tokyo and Paris.


Trend 2010
Trend 2009
Trend 2008
Trend 2008
For details about the field periods look above on this page.

most artful collections  
Paris

33,33%
21,67%
16,67%
19,8%

Tokyo

24,44%
15,00%
8,33%
17,2%

London 20,00%
10,00%
New York

11,11%
8,33%
22,22%
14,0%

Milano

11,11%
6,67%
8,33%
11,7%

best ready to wear  
New York

36,96%
16,67%
13,89%
20,9%

Paris

19,57%
11,67%
11,11%
11,6%

Milano

17,39%
3,33%
5,56%
10,9%

Tokyo

15,22%
15,00%
11,11%
13,6%

London

10,87%
8,33%
11,11%

interesting business partners  
New York

33,33%
15,00%
16,67%
11,6%

Tokyo

27,78%
10,00%
11,11%
15,3%

Paris

19,44%
11,67%
5,56%
8,4%

London

13,89%
8,33%
5,56%

Milano

5,56%
5,56%
6,4%

Style Trends by fashionoffice.org and styleradar.com, beautyradar.com

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