Fashion at Mobile
FashionFeeds

survey
circulation

collections
catwalk tv
design

music
culture
foto

motor

interior
cuisine
who is who

beautyme

styleradar
beautyradar


























fashionoffice - magazine search articles get the trendletter

Karin Sawetzl 2010
FASHIONOFFICE INSIGHT
by publisher Karin Sawetz April 2010
Karin Sawetz is journalist, media researcher
and fashion scientist (Mag. Dr. phil.). sawetz.com


Fashionoffice
has gone Green

Everyone has own strategies to reduce the 'Carbon Footprint'. Sometimes it is so easy - you don't even have to do anything for 'Low Carbon Culture'.

Fashionoffice has this fortune because it had outsourced some years before its technics to the US provider Globat who works together with data centers in Boston, Massachusetts (US) which are powered by 100% wind energy. Fashionoffice has received the certificate 'Green Site' on 18 March 2010 (screen shot below).

It feels good to know that while you are using Fashionoffice, the environment stays safe.

And for this eco-friendly behaviour Fashionoffice has done not much - or better: nothing.

Fashionoffice server location
The technics of Fashionoffice (fashionoffice.org, fashion.at, confashion.com, beautyme.com, styleradar.com, beautyradar.com, FashionAvigator.com, cytara.com) is outsourced to a hosting provider with data centers in US, Massachusetts.




Now, you know that the data centers in US deliver the content from Fashionoffice very eco-friendly. But what happens on 'the other side' which is settled in Vienna, Austria, where the editorial and administrative work of Fashionoffice happens?

We also had been interested in that and looked closer: Fashionoffice is powered by the Verbund, the biggest Austrian electricity supplier and one of the top hydropower groups in Europe. Verbund is leading among European companies with the highest share of electricity from renewable energies; in 2008, 88% came from hydropower. Verbund plans to extend the usage of renewable energy (water, wind and solar energy) consequently. It looks here pretty 'Green' too!

Both - the US provider and the Austrian source for electricity are bringing 'Green' from outside into Fashionoffice's working area. But even inside, Fashionoffice tries to practise the 'Low Carbon Culture'. Fashionoffice has started already in 2004 with an eco-friendly in-house behaviour and has began to reduce printing. By changing our behaviour from printing everything apparently important into first saving it on digital devices, reduced not only the costs for paper and cartridges, we are influencing positively the ozone layer by keeping the air clean at Fashionoffice.

These are small steps; but summarize the effects!



Most viewed articles in March 2010
In January 2010, Fashionoffice has announced that the organisation has stopped its investment into the statistical analysis and technical checks* - even with official authorities, for extending its editorial focus especially on young talents and music. But furthermore, we will not hide the results of the statistical data reports to give you an insight into the ranking of the articles with the most views.
*In January 2010, Fashionoffice has finished its researches on statistical data from and about the magazine domains. The result is - in short words - that data from different sources are not replicable. Details about the studies on traffic, keywords etc. delivered by Alexa, Google Analytics and Quantcast are published on fashionoffice.org/survey/2009/stat-fashionoffice12-2009.htm.

The statistics of the different media Web, Mobile, and Feeds give an insight into user preferences. The Trendletter is not tracked by a statistical tool because it hasn't any slots for the delivery of advertising.

Ranking of the most viewed editorial pages between 27 February - 29 March 2010, data by Google Analytics (the bold fonts signify articles from the last 12 months; the others are from the respective month-year):

Fashionoffice server location The technics of Fashionoffice (fashionoffice.org, fashion.at, confashion.com, beautyme.com, styleradar.com, beautyradar.com, FashionAvigator.com, cytara.com) is outsourced to a US hosting provider with data centers in US, Massachusetts.

Web
Fashionoffice: fashion.at, beautyme.com, confashion.com
Mobile
fashion.at/mobile
  1. beautyme.com/cosmetics/2008/makeupforever10-2008.htm
  2. fashion.at/culture/2008/chanel5-2008.htm
  3. confashion.com/ss2008/ritukumar10-2007.htm
  4. confashion.com/ss2008/ibm1-2008.htm
  5. fashion.at/culture/beecroft10-2003.htm
  6. fashion.at/triumph/2006/winner11-2006.htm
  7. confashion.com/ss2007/schweitzberger5-2007.htm
  8. confashion.com/ss2007/philippplein4-2007.htm
  9. confashion.com/ss2007/puma3-2007.htm
  10. confashion.com/ss2007/venlai5-2007.htm
  11. beautyme.com/cosmetics/2006/givenchy12-2006.htm
  12. fashion.at/collections/2009/infash9-2009.htm
  13. confashion.com/ss2007/generalmotors6-2007.htm
  14. beautyme.com/fragrance/calvinklein10-2005.htm
  15. fashion.at/film/domino11-2005.htm
  16. confashion.com/ss2007/galati6-2007.htm
  17. confashion.com/ss2007/garges6-2007.htm
  18. confashion.com/ss2007/inhorgenta4-2007.htm
  19. confashion.com/ss2007/lenesecher5-2007.htm
  20. confashion.com/ss2006/jiwonree6-2006.htm
  1. /flauntmagazine3-2010.php
  2. /springstyle3-2010.php
  3. /slowspeed3-2010.php
  4. /womensjeansstyle3-2010.php
  5. /beachbikerstyle3-2010.php
  6. /beachstyle3-2010.php
  7. /karinsawetz3-2010.php
  8. /skiny3-2010.php
  9. /bikestyle3-2010.php
  10. /martinmargiela3-2010.php
  11. /zazobrull3-2010.php
  12. /mensjeansstyle3-2010.php
  13. /infash9-2009.php
  14. /martinmargiela1-2010.php
  15. /travelpack3-2010.php
  16. /glassesusa5-2009.php
  17. /airfashionshow2-2010.php
  18. /dresscode10-2009.php
  19. /gant3-2010.php
  20. /identityapparel2-2010.php


Ranking of the Fashion Feeds (from 27 Feb to 28 March 2010; data delivered by Feedburner) after views and clicks:

FashionFeeds
http://feeds.feedburner.com/FashionFeeds

  Fashionable "Hercules and Love Affair" … 122 967
  Feminist music 123 936
  Short Message 20/2/2010 - Skater Johnny… 125 452
  Short Message 12/2/2010 - Footballer Zi… 115 454
  Short Message 29/1/2010 - Valentine's m… 116 451
  Short Message 6/2/2010 - 'These New Pur… 113 451
  Short Message 11/2/2010 - User video fo… 115 447
  Short Message 7/2/2010 - ‘My Name is Li… 114 445
  Short Message 23/2/2010 - "Alors on sor… 125 423
  Short Message 4/2/2010 - 'The Sun Ain’t… 100 447
  Short Message 23/2/2010 - Video premier… 124 422
  Short Message 25/2/2010 - Fashion video… 124 422
  Short Message 16/2/2010 - Fashion desig… 118 426
  Short Message 25/2/2010 - Vintage sampl… 126 417
  Short Message 16/2/2010 - Live runway s… 118 418
  Short Message 19/2/2010 - Who are The B… 122 403
  Short Message 19/2/2010 - Paris, Texas … 125 374
  Short Message 26/2/2010 - Humorous musi… 139 353
  Short Message 9/2/2010 - Documentary fr… 115 375
  Short Message 19/2/2010 - How to seduce… 124 365


FASHIONOFFICE INSIGHT:

Mar 2010
Feb 2010
Jan 2010
Dec 2009
Nov 2009
Oct 2009
Sept 2009
Aug 2009
July 2009
June 2009
May 2009
Apr 2009
Mar 2009
Feb 2009
Jan 2009





 

© since 1996 sawetz