Fashion at Mobile
FashionFeeds

survey
circulation

collections
catwalk tv
design

music
culture
foto

motor

interior
cuisine
who is who

beautyme

styleradar
beautyradar







STYLE TRENDS 2010 (26 May 09 - 23 Jan 2010)
STYLE TRENDS 2009 (1 Aug 08 - 15 April 09)
STYLE TRENDS 2008 (15 March 08 - 1 Aug 08)
STYLE TRENDS 2008 (1 July 07 - 9 March 08)
STYLE TRENDS 2007 (11 Aug 06 - 31 July 07)
STYLE TRENDS 2006 (30 Aug 05 - 13 Oct 06)
STYLE TRENDS 2005 (Mar 05 - Sept 05)
STYLE TRENDS 2005 (Sept 04 - Mar 05)
STYLE TRENDS 2004 (Mar 04 - Sept 04)

 

 









fashionoffice - magazine search articles get the trendletter


STYLE TRENDS by fashionoffice
survey about desires and trends of fashion and beauty addicted online users


universe:

Geography (Quantcast/30 Dec 2009/Countries in %): United States 23.27, Germany 7.62, Austria 6.42, United Kingdom 5.78, Korea, Republic of 4.90, Canada 2.77, Netherlands 2.36, Italy 2.35, China 2.19, India 2.08, Australia 2.07, France 2.03, Brazil 1.45, Russian Federation 1.40, Thailand 1.34, Turkey 1.33, etc.
demographics: audience profile of fashionoffice.org

field work period: 27 Dec 2003 - 23 Jan 2010
sample: 24.423 interviewed individuals


survey method:

1. qualitative pilot study with open questions to identify the main trends and desires
2. quantitative research with interactive online questionnaires

method of sampling: random sample
last data interpretation: 23 Jan 2010

realization:
trend research channels
styleradar.com
, beautyradar.com



INSPIRATION FOR THE PERSONAL STYLE

By asking the Fashionistas where they are getting the inspiration for the personal style on- or offline, it becomes obvious that the internet ranks not on one of the front positions. Once in the Fashionoffice voting the media with the greatest authenticity for Fashionistas' style, the internet went behind the top-position to the 5th place! But it's the first time since 2008 that the importance of the internet grows again.

Fashion people prefer to get inspired on the street, by art & design, and by printed magazines and TV.

Trend 2010
Trend 2009
Trend 2008
Trend 2008
Trend 2007
For details about the field periods look above on this page.

street

22,22%
20,83%
16%
8,7%
27,4%

art, design

16,67%
16,67%
6%

design 3,4%
art 2,3%

printed magazines

16,67%
16,67%
14%
17,4%
21,1%

tv

16,67%
8,33%
2%
8,7%
6,2%

internet

11,11%
8,33%
18%
21,7%
14,9%

friends

5,56%
4,17%
12%
5,4%

me, myself

5,56%
16,67%
14%
26,1%
3,6%

music

5,56%
4,17%
8%
4,3%

shops

4,17%
10%
13%
10,2%

celebrities 1,6%
other media 3,8%

Style Trends by fashionoffice.org and styleradar.com, beautyradar.com

© since 1996 sawetz