Example: Art Ranking
One of the most interesting results of research by Fashionoffice during the last years concerns the interplay between country domains and keywords/phrases. On the first sight, the high-ranking of the keyphrase 'erwin wurm one minute sculptures' was interpreted as interest of the users only (users come from around 150 countries, in January 2011 7,91% from Austria), until more data material after longer duration of research unveiled the keywords/phrase - country domain interplay: content concerning Austria or Austrians published on Fashionoffice with its main domain fashion.at is privileged by the mathematical construction of linking with search engines.

This fact (privileged content - country domain) becomes obvious in other, more recent statistics such as following result of Social Media clicks & shares measurement shows:

1 August 2012 - #Fashionoffice Content Trends (shares and clicks during the last six months)