This Designer label was set up in March '99 by the sister team Patrizia Fiorenza , fashion designer and Samanta Fiorenza , jewellery designer, with the opening of their first boutique/atelier in the heart of Venice. Born and breed Londoner's ,they graduated in their respective fields from the prestigious Central St .Martins School of Art and Design and London Guildhall University in '97. Duality is the philosophy that fuels this design team and which has become its signature.The Anglo-Italian references are apparent in all their collections creating a mix of classic tailoring skills and traditional Venetian hand beading ,fused with a sexy ,witty and innovative way of dressing and bejewelling the body. The Fiorenza woman is a natural for pin-up status ...she expects to walk into a crowded room knowing it will fall silent as all gazes fall apon her.These designers create beautifully bias cut pieces that are not for the shy and retiring .......scenes of frenzied photography in the crowded alleyways of Venice have been known ,with people risking a fall into a nearby canal just to get a glimpse of 'that woman in that dress'. As the go from strength to strength this label continues to receive press attention from names such as Marie-Claire , Figaro Japon, Harper's Bazaar,In Style-U.K,Time Out, Orient Express Magazine , Venice Revisited and Design-Venice due out for the Venice Biennale 2005.They have also designed collections for Miss Italia 2003 and were finalists for the MittelModa Fashion Design Award 2004.