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January Mozart's Love

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The 3 lingerie models are the basis for the creation of women’s wear under the theme Dress up for Mozart - Rock up Rococo!

Requirements, timetable, and models of the Triumph International Fashion Award 2006 are published in fashionoffice.org/triumph.

Photos: Collection 2005/6
(C) Triumph International www.triumph.at
Photographer: Mario Schmolka

Media information, January 2006

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Mozart’s Love
The love code of clothes

Valentine’s Day for 365 days – this is the impression of Mozart’s time and its fashion from today’s point of view. During Rococo the main motivation for the creation of fashion was to communicate love in a playful way. This year designers re-interpret this Rococo idea for the Triumph International Fashion Award 06 with modern fashion: ‘Dress up for Mozart – Rock up Rococo!

Mozart’s romantic love
In Rococo the ‘romantic love’ became a more relevant reason for matrimony. This was an important social change which is even documented in Mozart’s operas like ‘Così fan tutte’ or ‘The magic flute’. This new moral concept of fidelity and love made the matrimony an endless erotic dream.

The love code of clothes
The fitting for the new love concept was made to target directly at the heart of the lover: bows, flowers on wide, colourful dresses, rouged faces, powdered hair and artistic hair-installations were the means of attraction. This was the first time in history that not only the nobles had the right to cultivate their beauty without any limits.

Rock up Rococo!
Fashion changes constantly – but the function of fashion stays the same: the communication of love is still one of the main motivations to dress up. For the Triumph International Fashion Award 2006 it is not required to design costumes but to interpret Mozart’s Rococo with new fashion.

Requirements for the Triumph Fashion Award 2006
The theme of this year’s award 'Dress up for Mozart – Rock up Rococo!' is focused on creative and innovative design of women’s wear that celebrates the beauty of luxurious lingerie as visible and integral parts of clothes. Requirements, timetable and models for the submission of fashion design between hiding and promising female attractions are published in fashionoffice.org/triumph.

Winner 2005: Rafael Gomes, Brazil/Germany>>>
Winner 2004: Mary Jo Diehl, New York>>>

Photos and text about Triumph International www.triumph.com/press

Contact Dr. Karin Sawetz, fashionoffice.org tel +43.1.76985-101 home@fashionoffice.org