media information:
House of Diehl is the winner of the Triumph International Fashion Award 2004
deutsch:
House of Diehl ist Gewinner des Triumph International Fashion Award 2004
media information: 3 FINALISTS
The global market leader in high quality woman underwear Triumph International has invited for the very first time in the company’s history to participate in the “Fashion Triumph 2004”. Designers from New York, Berlin, Vienna, Geneva, Florence, Shanghai, Teheran and Buenos Aires have sent their creations.
The theme of the award “The seductive Décolleté” has focused on creative and innovative design of women’s wear that celebrates the beauty of the décolleté in underwear and swimwear as visible and integral parts of clothes.
The total value of the prizes, including international media presentations represents more than 90.000 Euro. That makes the Triumph International Fashion Award 2004 one of the most valuable fashion design prizes.
Since February 2004 all attendees have been assessed in a process of selection in 4 phases:
1.
Participants: Fulfilment of all the technical and thematic requirements.
The theme of the award: >Dress me Up! - The Seductive Décolleté<
focuses on the design of women’s wear that celebrates the beauty
of the décolleté in underwear and swimwear.
2. The 7 Selected: an international jury of experts nominates
7 designers among all participants
3. The 3 Finalists: online voting on www.fashionoffice.org/triumph
with weekly ranking to determine the 3 designers most adored by the public.
The 3 Finalists House of Diehl, New York; Aleksandra Paszkowska, Poland,
lives in Belgium; Elodie Sturniolo, Italy/Switzerland will present their
designs at the Fashion Gala of Triumph International next year.
4. The Winner of the Triumph International Fashion Award
2004 has been selected from the 3 Finalists by a jury of international
fashion journalists from France, Germany, England, Austria, USA, Australia
and Japan.
House
of Diehl’s transformative power of fashion:
Mary Jo Diehl tells us the story of the seductive sea virgin who touches
land for the first time with her fashion concept “Mermaid”.
And she shows us how fashion can transform us into a brand new individual
and that we can trust in our natural glamour hidden in us.
Mary Jo Diehl's "Mermaid" wears silver glittering and wet shiny,
transparent clothes combined with attributes of the earth in the fashion
story she has created for the Triumph International Fashion Award 2004.
Ornamentations made of wood - perhaps wood of the ship of the lover -
recycled in a stylish model, frame this "water" coat.
Born in New York City Mary Jo Diehl describes herself as an artist and
philosopher. For two years she has connected her interests in philosophy
and music with her daily life in this city. The concept-fashion label
"House of Diehl" is the result of that liaison. She has won
two of the most important American fashion prices shortly after the launch
of “House of Diehl”: the Gen Art Styles Award and the price
of the “Ecco Domani Fashion Foundation”. Mary Jo Diehl presents
"House of Diehl" in New York, Los Angeles and London. Select
pieces can be bought at Henri Bendel, New York. You find the "Mermaid"
outfit on the fashion platform www.fashionoffice.org/triumph
The international press about House of Diehl:
„Wild,
provocative and everything else than conformist.“
VOGUE.de
„House
of Diehl’s clothes speak not about trends, but about concepts.
“
i-D MAGAZINE
"There
is so much syrupy sweetness on the catwalks it is as though the industry
has been glazed in sugar. One longs for something tart and bracing…
HOUSE OF DIEHL seemed promising… The use of album covers was intriguing…
The crowd cheered, a blonde screeched, "I never saw anything like
this, never in my life." Afterward she gave the designers a standing
ovation. That's a lot more affection than any of the folks showing uptown
got."
THE WASHINGTON POST
"There
are those who think fashion and art are separate, but for Mary Jo Diehl,
they're one and the same. For spring, her collection was full of the silver-screen
glamour of Old Hollywood, but with a conceptual twist. Diehl showed Bonnie
Parker- and Marlene Dietrich-inspired dresses that had an 80s edge."
WOMEN’S WEAR DAILY
"There
was plenty of imagination in the clothes… the strengths of the design
became clear: Innovative construction, an inventive silhouette, eclectic
color sense."
FASHION WIRE DAILY
www.triumph-international.com
The story of Triumph International dates back well over a century and
its history parallels developments in the world of fashion. Founded in
Germany in 1886 by the Spiesshofer and Braun families, who still manage
the business today, the company grew from small beginnings to Europe’s
largest lingerie manufacturer and a leading garment maker throughout the
world. Production began in a barn in Heubach, Germany, with just 2000
Goldmarks and six employees. Today the company has a turnover of 1.6 billion
US-$ and a workforce approaching 37,000. In 1886 the founders declared
their dedication to innovation, a philosophy that remains the same to
this day and in 1902 'Triumph' was officially registered as their trademark.
Soon the company had independent subsidiaries for swimwear, daywear and
nightwear and new technological developments such as moulding and high
frequency welding, used instead of traditional stitching, were revolutionising
looks and possibilities for Triumph designers. On a global scale, Triumph
International is represented in almost every country in the world and
the company produces and markets foundation garments, lingerie and nightwear,
swimwear and beachwear, sportswear and leisurewear. Triumph International
attributes its success as a worldwide active manufacturer to its strong
brands: Triumph, Sloggi, Bee Dees, Valisere and HOM.
www.fashionoffice.org
In 1996 fashionoffice.org has been the very first online fashion magazine
in German and English worldwide. Now it is excellent ranked in Google,
MSN and Yahoo and one of the most frequented fashion publications on the
internet. Information about statistics and demography: fashionoffice.org/sales
More information: fashionOffice.org, Dr. Karin Sawetz. Tel.: +43.1.76985-101, E-Mail: karin.sawetz@fashionoffice.org
For an interview with House of Diehl: www.houseofdiehl.com, House of Diehl Studio, 279 Church Street, #2, New York, NY 10013. hello@houseofdiehl.com
Photos and more information about Triumph International: www.triumph-international.com/press
photo
credit> please credit "... name of the designer ..."
for announcing the winner of the Triumph International Fashion Award 2004,
House of Diehl.
House of DIEHL:
figurine _ torso
more pictures:
portrait credit: photo by David Josias
