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ABSOLUT LABEL 2006 THE 1879 COLLECTION

The 3rd Absolut Label collection presents underwear to the theme "The 1879 Collection" (1879, the date that LO Smith started to produce vodka under the ABSOLUT name) designed by 8 designers from different parts of the world:
Poland – Ania Kuczynska
Greece – Apostolos Mitropoulos
India – Ashish
Canada – Jean-Pierre Braganza
Spain – Bambi by Laura
Philippines – Lesley Mobo
Brazil – Neon
United Kingdom– Swash

photo: My piece is like a classic singlet. The fabric design incorporates all the ABSOLUT letters, 1879 and also Indian elephants. My reference point was 1879, the year when novelist EM Forster, author of “A Passage to India” was born,Ashish from India, who's debut collection in 2001 gained high interest from stylists and buyers.

The designers' work is about culture clash, not just of west and east, but of young and old. The details of his pieces, including exquisite hand embroidery, are all made in his own factory in India. Every piece is finished by hand, with some taking more than a week’s work.

Celebs such as Jerry Hall, Tori Amos wear his fashion. Ashish has been awarded New Generation sponsorship from the British Fashion Council for three times. next>>>

 

 

www.absolut.com/label



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