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fashionoffice - magazine

Media information, March 2010

Map points to creative places
The Fashionoffice Map is the new social media feature, which can be used passively and actively.

The Fashionoffice Map, a Google map with interesting fashion points worldwide, is the new social media feature on Fashionoffice. The map can be used on users' websites as well as fashion points from others can be imported to the Fashionoffice Map. 

Passive usage
Probably most of the internet users know how to handle a Google map. Since four weeks, Fashionoffice fills an own map with information about interesting fashion-related places. The new social media feature Fashionoffice Map can be used passively by the users such as embedding the map into a website or blog, setting a hyperlink to the map in general or to a selected point, or sending the link by email.

Active usage
The RSS data feature makes this map so practical! The RSS data can be uploaded into another personalized map. For example: a user with an own map on Google can import the data from the Fashionoffice Map with interesting fashion points worldwide. If a user has already an own map with relevant points, Fashionoffice can import these interesting points from the other map and spread the information to the users of the magazine.

Invitation to send fashion schedules on a map

In January, February and March, Fashionoffice has received many show schedules for the fashion weeks in Paris, London, New York etc. Unfortunately, time is limited at Fashionoffice and not all of the interesting information that was sent could be published. But now, Fashionoffice can integrate Google map RSS into the magazine. Fashionoffice hopes that the new service provides a better overview when and where a fashion event happens so that designers, the shows, and showrooms can be found easily. 

Get more information about the founders of Fashionoffice and the magazine’s history.

Media information, Fashionoffice:

Jan 2010
The Favicon-Logo gets Blue
The Fashionoffice favicon-logo has new colors on the Mobile Site and the Fashion Feeds. The layout and navigation of the weekly email-Trendletter by Fashionoffice are adjusted for mobile phones...

Dec 2009
The influence of advertising on user awareness 
Fashionoffice has focused its promotion on editorials from 2009 by running 4 million contacts in 5 months. The effect: Google Analytics tracks not one of the promoted articles as the most viewed.

Nov 2009
40% of Fashionoffice's main domain traffic comes from Pakistan 
New statistics about Fashionoffice's traffic show that in October 2009 most of the (approximately 40%) come from Pakistan. 

Oct 2009
PRO Academic Research

The NPO & NGO opens its academic research program for supporting partners.

Oct 2009
The ‘Memorized-Data’-hypothesis

Fashionoffice's statistics of the most viewed articles from July to September and high ranking keywords verify the hypothesis that memorized data gain more attention. Publishers and advertisers have to calculate the impact of editorial content as well as online-campaigns with a new factor: the unprogressive data...

Sept 2009
The attention of web users
Fashionoffice has collected traffic data delivered by Google Analytics to find out how much influence the RSS Feeds, Trendletters, online and offline advertising etc. have on the virtual consciousness of web users....

Aug 2009
The most viewed editorials on Fashionoffice in July 2009
Fashionoffice publishes the top ranking editorial pages on the magazine’s main URLs through July 2009. The statistical data are delivered by Google Analytics...

July 2009
Brand building techniques by using SEO

Brand building lies in the hands of SEO specialists. Fashionoffice gives some advices how to make brands more worthy...

June 2009
New lifestyle reporter from Dubai and daily audience data  

In June 2009 Fashionoffice launches the publication of daily new traffic as well as audience profile data by Quantcast on and introduces the work of editor Caroline Zerrini...

May 2009
Fashionoffice update: interest-based advertising 
In April 2009 Fashionoffice has updated its terms of use according to the new technologies for delivering interest-based advertising by quantifying behaviour and interests as anonymous information

April 2009
User opinion about men, personal style, internet…

On occasion of the biannual Styletrends survey, Fashionoffice asks since 2003 magazine readers to make their opinion on special themes about fashion, beauty and today’s lifestyle and match their own decisions with other fashion experts...

April 2009
Where do fashion people come from to read Fashionoffice?

It became obvious that the users are reaching editorials mostly not from Fashionoffice's coversites or RSS, mobile sites...

Feb 2009
High-ranking pages on Fashionoffice

During the last six months Fashionoffice has monitored the interest of users with Google Analytics. The research on the favorite pages viewed by the users between 25 August 2008 and 25 January 2009...



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